Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Trish German

East Islip,NY

Summary

Senior Advertising Technology Executive experienced in customer support, account management, enterprise sales, and sales leadership. Developed strategic client relationships and led cross-functional sales teams, driving significant revenue growth through expertise in consultative selling and complex enterprise sales. Focused on addressing evolving needs of advertising agencies across North America and Europe, delivering valuable operational insights and commercial leadership.

Overview

43
43
years of professional experience

Work History

SVP, Sales

Mediaocean
New York, NY
07.2021 - 09.2026
  • Supported sales efforts for Prisma Mediaocean’s media-buying platform across agency clients in North America and Europe.
  • Managed annual sales pipeline, achieving consistent revenue targets of $10 million-$20 million.
  • Led team of three sales professionals and two to three sales engineers, supporting commercial planning and technical sales work.
  • Drove $3 million-$4 million in incremental annual revenue growth.
  • Cultivated strategic relationships with advertising agency clients and key stakeholders, enhancing collaboration and partnership opportunities.
  • Leveraged expertise in media operations and agency workflows to effectively align technology solutions with client needs.
  • Partnered with sales engineering to support solution positioning, client meetings, and complex sales opportunities.

VP, Sales

Mediaocean
New York, New York
02.2016 - 06.2021
  • Led sales initiatives that drove revenue growth in advertising technology solutions.
  • Developed client relationships and identified sales opportunities within media agency ecosystem.
  • Collaborated with internal teams to align customer requirements with technology capabilities and achieve business objectives.

VP, Account Director

Mediaocean
New York, New York
03.2012 - 01.2016
  • Managed client relationships across WPP and Omnicom holding companies, enhancing support for advertising agency customers through production job cost management technology.
  • Collaborated with clients to identify operational requirements and resolve challenges, optimizing their use of technology platforms.
  • Facilitated communication between clients and internal teams to address customer needs and enhance overall client experience.

Customer Success Manager

Donovan Data Systems
New York, New York
02.1984 - 03.2012

Progressive career spanning Customer Support, Account Director, and Sales leadership roles.

Account Director

  • Managed client relationships for advertising agency customers using media-buying technology, ensuring effective platform utilization.
  • Collaborated with clients to identify operational requirements and resolve challenges, enhancing their experience with technology platforms.
  • Acted as a liaison between clients and internal teams to address customer needs and improve the overall client experience.

Customer Support

  • Built a strong foundation in advertising technology, media-buying systems, and customer operations.
  • Guided customers in navigating technology platforms and troubleshooting issues to resolve daily operational challenges.

Education

Bachelor of Science - Computer Engineering

University of Albany
Albany

Skills

  • Executive Sales Leadership & Strategy
  • Revenue Growth & Business Development
  • Enterprise & Consultative Sales
  • Strategic Account Management
  • Sales forecasting
  • Advertising Technology (AdTech)
  • Media-Buying Platforms & Agency Workflows
  • Business Process & Workflow Assessment
  • Customer Experience & Technology Adoption
  • Client retention
  • Cross-Functional Collaboration
  • Strategic consulting

Affiliations

  • University at Albany Alumni Board Member (2018-2020)
  • She Runs It NE Leadership Member (2023-2026)

Timeline

SVP, Sales

Mediaocean
07.2021 - 09.2026

VP, Sales

Mediaocean
02.2016 - 06.2021

VP, Account Director

Mediaocean
03.2012 - 01.2016

Customer Success Manager

Donovan Data Systems
02.1984 - 03.2012

Bachelor of Science - Computer Engineering

University of Albany
Trish German