Trisha Fraser

• Built strong relationships with key decision-makers at the executive level within national accounts organizations.
• Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Brought lapsed accounts back to active status and providing additional revenue.
• Expanded national account portfolio through strategic prospecting and effective sales presentations.

• Boosted sales numbers by 133% with proactive account servicing and diligent relationship-building.
• Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Educated clients on new Hobart/ ITW products and updated account information to maintain high standards of client service.
• Worked on new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
• Developed highly profitable pipeline based on multiple sales penetration techniques.
• In top 3 of sales for 2020

I had an opportunity to move into a Sales position where I Managed the New England territory. My primary focus was on acquiring new customers. I Called on both chain and independent supermarkets, delis, and restaurants.

• Sales increased by 121% during my first two years as Sales Manager. 64% in the first year and 35% in the second year.
• 55% of my sales were new customers that I acquired.
• Surpassed sales targets each year, earning all employees a bonus.
• Developed quarterly and annual sales department budgets.
• Consistently cold-called accounts to generate business.
• Organized and attended trade shows.
• Programmed equipment for new customers.
• Performed installations, including computer interface and network setup Sales presentations.
• Present at national sales meeting to talk about selling successes at the invitation of executive leadership.
• Planned client relationship cultivating events to promote growth, such as meetings and open houses.

Digi New England LLC, opened in August of 2013 as a subsidiary of New Brunswick International.

• Established and implemented efficient workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of office personnel and service team.
• Oversaw office inventory activities, including ordering and requisitions, stocking, and shipment receiving.
• Established and implemented office procedures.
• Received and Dispatched service calls to field technicians.
• Entered all Sales Orders, Invoices, Purchase Orders (quickbooks)
• Handled bank deposits (both checks and cash).
• Performed accounts receivable duties including researching charge-backs, discrepancies and reconciliations.
• Assisted with Collections when needed.
• Reduced overhead by taking on more responsibility with creative and administrative projects.
• Created Brochures and Literature for company products.
  
• Compiled reports to track Sales figures.
• Interviewed, hired, trained and administrative office staff.
• Planned and executed all aspects of office headquarter move.
  
  

Responsible for prospecting new accounts, growing business with existing accounts, evaluating situations, Relationship selling through account management -recommending solutions and closing sales.

• Secured new customers through face-to-face contact.
• Obtained two key accounts which resulted in 47% revenue growth.
• Maintain contact with prospects and follow up with open proposals.
• Achieve monthly sales quota.
• Submit daily activity report to the General Manager.
• Submit daily prospecting list to management.
• Submit quarterly forecast sheets.

• Provided outstanding customer service.
• Communicated operational issues and changes to supervisor on regular basis.
• Ensured timely response in picking and packing of reorders.
• Followed company procedures to maintain work environment in a neat and orderly condition.
• Supported technicians in equipment maintenance and repair.