Trisha Malik
Skillman,,NJ
Summary
Senior Salesforce Marketing Cloud Specialist with 5+ years of experience in digital marketing, CRM, and marketing technology, including 3+ years specializing in Salesforce Marketing Cloud. Skilled in developing and executing end-to-end email marketing campaigns reaching over 10 million customers. Expertise in HTML/CSS email development, marketing automation, Journey Builder, and cross-functional collaboration to deliver scalable, high-impact marketing solutions.
Overview
8
8
years of professional experience
Work History
Senior Salesforce Marketing Cloud Specialist
JPMorgan Chase
Wilmington, Delaware
01.2025 - Current
- Execute high-volume email marketing campaigns reaching 10M+ customers across Chase's Card business, ensuring accurate deployment and consistent campaign delivery.
- Lead end-to-end technical development and execution of email campaigns, including HTML/CSS coding, Salesforce Marketing Cloud configuration, quality assurance, and production deployment.
- Develop responsive, personalized email experiences using Salesforce Marketing Cloud, Journey Builder, Automation Studio, and AMPscript to support targeted customer communications.
- Serve as a senior technical partner to marketing and cross-functional stakeholders, translating business objectives into scalable campaign solutions and supporting complex marketing initiatives.
Email Marketing Cloud Specialist
JPMorgan Chase
Wilmington, DE
04.2023 - 12.2024
- Supported the migration of email marketing operations to Salesforce Marketing Cloud, transitioning campaigns, workflows, and processes to the new platform.
- Collaborated with cross-functional teams to validate campaign functionality, troubleshoot technical issues, and maintain continuity throughout the migration.
- Developed and deployed email marketing campaigns using Salesforce Marketing Cloud, Journey Builder, and Automation Studio to support automated customer communications.
Ad Operations Marketing Associate
JP Morgan Chase
Wilmington, DE
08.2021 - 04.2023
- Coordinated weekly marketing campaign releases in collaboration with marketing stakeholders, publishing and managing digital advertisements across Chase's website, mobile applications, and other digital platforms.
- Monitored campaign performance and data quality, analyzing trends and providing reporting insights to support optimization of digital marketing initiatives.
- Partnered with cross-functional marketing teams to coordinate campaign deliverables, maintain content accuracy, and ensure timely execution across digital channels.
- Developed and refined training materials, documentation, and performance reports to support business requirements and improve operational processes.
Business Rules Engine Developer
Revenue Solutions Inc. (RSI)
Pembroke, MA
06.2021 - 08.2021
- Developed and optimized business rules to resolve system errors, enhance business logic, and improve overall application performance.
- Supported software testing and quality assurance through data preparation, scripting, and test execution to validate system functionality and reliability.
- Collaborated with software developers and performance engineers to troubleshoot technical issues, identify performance bottlenecks, and improve system efficiency.
Information Technology Team Lead
Rutgers Office of Information Technology
Newark, NJ
05.2019 - 08.2021
- Led and supported a team of 60+ IT consultants, providing technical guidance, training, and operational support across university technology services.
- Resolved complex technical issues involving campus networks, classroom technology, printing systems, and university applications for students, faculty, and staff.
- Supported recruitment, onboarding, and training of new consultants to improve team readiness and service delivery.
Education
Bachelor of Science - Management Information Systems And Supply Chain
Rutgers University
05-2021
Skills
Marketing Platforms: Salesforce Marketing Cloud, Journey Builder, Automation Studio, Email Studio
Technical Skills: HTML, CSS, AMPscript, SQL, Responsive Email Development
Marketing & CRM: Email Campaign Management, Marketing Automation, CRM, Campaign Deployment, Quality Assurance
Professional Skills: Cross-Functional Collaboration, Technical Troubleshooting, Stakeholder Management, Campaign Execution
Timeline
Senior Salesforce Marketing Cloud Specialist
JPMorgan Chase
01.2025 - Current
Email Marketing Cloud Specialist
JPMorgan Chase
04.2023 - 12.2024
Ad Operations Marketing Associate
JP Morgan Chase
08.2021 - 04.2023
Business Rules Engine Developer
Revenue Solutions Inc. (RSI)
06.2021 - 08.2021
Information Technology Team Lead
Rutgers Office of Information Technology
05.2019 - 08.2021
Bachelor of Science - Management Information Systems And Supply Chain
Rutgers University