Strategic brand development leader with over 20 years of experience across sectors such as casinos, luxury real estate, and global consumer brands. Founder of Human Truth, focusing on senior-level strategy engagements that drive impactful results. Expertise in project management from conception to execution, aligning initiatives with market needs and human insights while effectively communicating and inspiring teams.
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Hi, I’m
Troy Gallo
Las Vegas,NV
Summary
Overview
20
years of professional experience
Work History
BRAINTRUST AGENCY
Director of Brand Strategy
01.2018 - Current
Job overview
- Led brand strategy for agency clients, focusing on positioning, manifestos, campaign concepts, and copy that resonate with target audiences.
- Directed creative teams across brand activations, integrated campaigns, and long-form communications deliverables.
- Originated the brand identity and full language system for dozens of clients in multiple industries.
- Conducted market research to uncover consumer trends and competitive insights, informing brand strategies and enhancing client positioning.
HUMAN TRUTHLas Vegas, Nevada
Founder
03.2017 - Current
Job overview
- Set strategic vision and direction for innovative human-centered initiatives, enhancing client engagement and outcomes.
- Developed brand strategy and creative consultancy focused on leveraging human insights to inform brand actions.
- Facilitated stakeholder engagement through consistent communication and collaborative meetings, fostering alignment and support.
- Clients include Blue Heron, THRIVE Aviation, and Habitat For Humanity.
SK+G
Director of Integrated Strategy
01.2013 - 12.2017
Job overview
- Crafted creative vision and go-to-market strategy for EngageITXMedia's proprietary white-label CRM software, aligning product offerings with market needs.
- Delivered presentations at national conferences and facilitated training for internal and external stakeholders on product and platform initiatives, enhancing understanding and engagement.
- Designed and executed comprehensive digital marketing strategies for diverse clients, driving brand awareness and client engagement.
Mirage HotelLas Vegas, Nevada
Hotel Marketing Manager
01.2010 - 12.2012
Job overview
- Executed revenue and occupancy programs across MGM's Las Vegas portfolio, enhancing overall performance.
- Coordinated activations and managed creative production pipelines for multiple brands, streamlining cross-property efforts.
- Conducted market research to identify emerging trends in hospitality and tourism.
DEUTSCH LA
Account Executive
01.2008 - 12.2009
Job overview
- Managed TV, digital, print, and OOH creative production for PlayStation North America, ensuring alignment with brand objectives.
- Led project briefs and internal creative reviews; developed campaign protocols to enhance execution consistency across media channels.
- Collaborated with cross-functional teams to create innovative marketing strategies.
WONGDOODY
Account Executive
01.2006 - 12.2008
Job overview
- Coordinated advertising projects for Full Tilt and Alpine Electronics, focusing on brand repositioning and multi-channel campaign production to elevate brand presence.
- Collaborated with creative teams to design impactful advertising campaigns for clients.
- Managed project timelines to ensure timely delivery of marketing materials.
Education
University of Nevada, Las VegasLas Vegas, NV
B.A. from Communications
01-2006
University Overview
Skills
- Brand positioning
- Campaign development
- Market research
- Consumer insights
- Brand identity
- Creative direction
- Strategic thinking
- Presentation skills
Accomplishments
Accomplishments
2x Silver Winner - The Telly Awards 2025Affiliations
Affiliations
In-Arena Host - Henderson Silver Knights & Vegas Knight HawksTimeline
Director of Brand Strategy
BRAINTRUST AGENCY
01.2018 - Current
Founder
HUMAN TRUTH
03.2017 - Current
Director of Integrated Strategy
SK+G
01.2013 - 12.2017
Hotel Marketing Manager
Mirage Hotel
01.2010 - 12.2012
Account Executive
DEUTSCH LA
01.2008 - 12.2009
Account Executive
WONGDOODY
01.2006 - 12.2008
University of Nevada, Las Vegas
B.A. from Communications