Summary
Skills
Awards
Certification
Education
Performance
Quote
Interests
Work History
Timeline
ba

Troy Mills

Carlsbad,California

Summary

Versatile executive with over 25 years of achievement across diverse roles in sales, multimedia, advertising, management, promotions, public relations, and content creation. Thrives in inclusive and diverse environments, collaborating and building positive relationships with people from all backgrounds and perspectives. Passionate about sports, both personally and professionally.

Skills

  • Sales and Revenue Growth
  • Client Relationship Management
  • New Business Development
  • Multimedia Advertising Sales
  • Digital Marketing
  • Account Management
  • Content Creation
  • Sports Marketing & Sponsorship
  • Print and Digital Media
  • Broadcast Media
  • Public and Media Relations
  • Media Partnerships
  • Excellent Writing Skills
  • Digital Content Management
  • Awareness Campaigns
  • Target Audience Analysis
  • Public Presentations
  • Identifying Client Goals
  • Customer Satisfaction
  • Developing Creative Content
  • Creativity
  • Collaborative
  • Business Development Understanding
  • Microsoft PowerPoint
  • Active Listening
  • Professional Telephone Demeanor
  • Lead Generation
  • CRM Software
  • Team Development
  • Customer Service
  • Calm and Professional Under Pressure
  • Sales and Revenue Growth
  • Customer Relationship Management
  • Customer Needs Assessments
  • New Business Solicitation
  • Interpersonal Communication Skills
  • Prospecting and Cold Calling
  • Teamwork and Collaboration

Awards

Carlsbad High School Hall of Fame Induction, Contributions to Business & Community Service, 2015

Carlsbad Chamber of Commerce Entrepreneur of the Decade Finalist, Launching Wheelhouse Media, 2013

Carlsbad Chamber of Commerce Entrepreneur of the Year, Creation of Carlsbad Magazine, 2006

Certification

Certified Digital Marketing Professional Digital Marketing Institute, March, 2021

Fundamentals of DigitalMarketing, GoogleDigital Garage, January 2019

Programmatic Buying Foundations, Duke University Continuing Studies, 2018

Education

Bachelor of Arts - Communication Studies

University of San Diego
San Diego, CA

Performance

Digital Marketing Consultant RevLocal

  • Consistently ranked among the top 25% revenue producers on a 12-person sales team.

Multimedia Account Executive San Diego Union-Tribune

  • Winner of 4Q14 sales contest, achieving a 40% increase in digital revenue compared to the previous highest-to-date quarterly client investment in the automotive category.

Director of Advertising Wheelhouse Media

  • Led company growth from one to six income-producing products, doubling gross annual revenue to over $800,000.
  • Independently generated 60% of the company's total revenue while managing a four-person sales team.

Regional Sales Manager Cox Media

  • Consistently ranked among the top 25% of a 20-person sales team.
  • Awarded Cox Media's prestigious CAMY Award in consecutive years for exceeding $2M in annual sales revenue.

Sales and Marketing Executive KFMB Stations

  • Earned consecutive annual client-incentive trip participation by surpassing qualifying goals, including achieving the highest percentage of year-to-year advertising revenue gains with key advertisers, and generating new business revenue.

Quote

"Be Curious, Not Judgemental."
Walt Whitman/Ted Lasso

Interests

My Children

The Beach Surfing

Reading

Stand Up Comedy

Weightlifting Running Cycling

Snowboarding

Movies Bingeworthy TV Series

San Diego Padres Baseball

NFL Football

SDSU Aztecs Basketball

Sports Talk Radio Podcasts

Human Behavior!

Work History

Integrated Media Executive, Sales

Audacy, Inc
12.2021 - 03.2024
  • Strategically crafted multi-platform, multi-channel advertising campaigns targeting local and regional decision-makers.
  • Generated new business through proactive cold calls, prospecting, and effective presentations of advertising solutions.
  • Managed campaigns encompassing streaming, podcasts, events, and a portfolio of five over-the-air radio stations, notably 97.3 The Fan, home of the San Diego Padres Radio Network.


Inside Sales/Customer Service Representative

Great Call
10.2019 - 11.2021
  • Managed inbound sales calls for health and safety products aimed at seniors and families.
  • Provided prompt, professional responses, addressing inquiries and guiding prospects through the sales process.
  • Utilized active listening to understand customer needs and offered tailored solutions.
  • Conducted persuasive sales conversations to maximize conversion rates and revenue

Managing Owner

Touch 'Em All Media
02.2017 - 04.2020
  • Founded and led an advertising, marketing, and sales agency catering to local small and midsize businesses.
  • Advised and collaborated with clients across print, digital, OOH, SaaS, e-commerce, and direct mail sectors.
  • Partnered effectively with companies such as Carlsbad and Encinitas Magazines, The Coast News Group, Zoom Media, eTeamSponsor, NeuroGym, and ValPak of San Diego.
  • Crafted customized strategies to boost client visibility, reach target demographics, and propel substantial revenue and profit gains for partners.

Digital Marketing Consultant

RevLocal
01.2016 - 02.2017
  • Evaluated and enhanced the online visibility and performance of local businesses through comprehensive evaluations.
  • Built and maintained client relationships via proactive prospecting, networking, and persuasive presentations.
  • Collaborated with Google Premier Partner analytics team to utilize data-driven marketing, enhancing online presence and user experience.
  • Achieved increased website traffic and conversion rates through strategic marketing implementation.

Co-Founder/Director of Sales

Wheelhouse Media
10.2004 - 01.2016
  • Conceptualized and created Wheelhouse Media, featuring signature publications such as Carlsbad and Encinitas Magazines. Dedicated to showcasing and celebrating the local community's interests, history, and vibrant culture.
  • As Director of Sales from 2006-2014, successfully led advertising efforts and guided the sales team to consistently achieve goals.
  • Pro-actively secured additional revenue-generating advertising partnerships with additional entities.


Multimedia Account Executive

San Diego Union-Tribune
01.2014 - 01.2015
  • Consulted local automotive dealerships on integrated multimedia platforms, including newspaper print and dedicated websites.
  • Implemented programmatic display, streaming video, and targeted email strategies to maximize advertising impact.

Senior Account Executive

BCA Radio - The Mighty 1090
04.2012 - 12.2013
  • Generated new advertising revenue for a sports talk radio format, including coverage of San Diego Padres baseball.
  • Developed and executed sales strategies across radio, digital, and promotions.
  • Conducted new business prospecting, including cold calling, to attract new clients.
  • Delivered persuasive presentations to secure new partnerships.

Regional Sales Manager

Cox Media
03.2003 - 04.2006
  • Worked with regional advertising agencies to sell commercials, sponsorships, and promotions for Cox Cable's 100+ channels, including Channel 4 Padres, the flagship network of San Diego Padres baseball.
  • Managed affiliated national advertising sales representatives with NCC Media (now Ampersand) to increase national advertising revenues.

Sales and Marketing Executive

KFMB Stations
04.1996 - 03.2003
  • Utilized 760 KFMB-AM's news talk radio format, the flagship station of San Diego Padres baseball (1996-1998), to develop converting advertising campaigns.
  • Managed CBS-affiliated broadcast television programming, including NFL and San Diego Chargers football, at KFMB-CBS8 (1998-2003), featuring live local news, to create effective advertising strategies and drive sales.

Community Solutions Sales Agent

Charter Communications, Spectrum
San Diego, California
07.2024 - Current
  • Develop strong relationships with clients through effective communication, active listening and customer service.
  • Explain features and advantages of Spectrum's video, internet, voice and mobile products, recommending solutions to meet customer needs & increase sales and revenue for the company.
  • Efficiently manage 12-15 calls & conversations per day, upselling products while maintaining a professional demeanor under pressure.

Timeline

Community Solutions Sales Agent

Charter Communications, Spectrum
07.2024 - Current

Integrated Media Executive, Sales

Audacy, Inc
12.2021 - 03.2024

Inside Sales/Customer Service Representative

Great Call
10.2019 - 11.2021

Managing Owner

Touch 'Em All Media
02.2017 - 04.2020

Digital Marketing Consultant

RevLocal
01.2016 - 02.2017

Multimedia Account Executive

San Diego Union-Tribune
01.2014 - 01.2015

Senior Account Executive

BCA Radio - The Mighty 1090
04.2012 - 12.2013

Co-Founder/Director of Sales

Wheelhouse Media
10.2004 - 01.2016

Regional Sales Manager

Cox Media
03.2003 - 04.2006

Sales and Marketing Executive

KFMB Stations
04.1996 - 03.2003

Bachelor of Arts - Communication Studies

University of San Diego
Troy Mills