HubSpot
Hi, I’m
Troy Ruiz
Colorado Springs,CO
Summary
Accomplished Lifecycle Marketing Manager with extensive experience in lead generation, SaaS marketing, and sales pipeline optimization. Spearheaded initiatives that doubled the marketing contribution to the sales pipeline and drove substantial revenue growth in urban forestry and geospatial management sectors. Skilled in strategic management of sales development teams and marketing campaigns, consistently achieving high conversion rates and pipeline contributions.
Overview
12
years of professional experience
Work History
PlanIT Geo
Lifecycle Marketing Manager
07.2021 - Current
Job overview
- Spearheaded the reintegration of the SDR function in-house in 2023, leading to a dramatic improvement in SAL conversion rates and deal production
- Managed targeted email campaigns with outstanding performance metrics in 2024, including a click-through rate of 14.74% and an open rate of 26.53%
- Directed initiatives that nearly doubled the marketing-generated pipeline in 2023, with continued robust growth in 2024
- Implemented successful promotions like the free one-hour consultation, significantly boosting lead generation with 36 additional SALs over two months
- Contributed to influential content, establishing PlanIT Geo as a thought leader in urban forestry
PlanIT Geo
Sales Development Representative
08.2018 - 07.2021
Job overview
- Prospected potential clients in municipal, private, and nonprofit sectors for TreePlotter, a SaaS-based geographic information software specializing in urban forestry and park assets
- Assessed and qualified inbound and outbound leads to ensure a strong contribution of high-quality deals to the software sales pipeline
- Achieved impressive results in 2020, generating leads for the sales team with a 62% close rate on inbound leads, a 39% close rate on outbound (cold call) leads, and an outstanding 57% overall close rate
Colorado Springs Parks, Recreation
Natural Resources Technician
05.2016 - 04.2017
Job overview
- Educated visitors about park regulations, rules, and natural resources
- Maintained and improved park features and resources, including trails, fencing, vegetation, and wildlife
- Conducted patrols to ensure visitor safety and protect natural resources
Zynex Neurodiagnostics
Inside Sales Representative
03.2013 - 03.2014
Job overview
- Generated sales leads for sleep study and neuroplasticity devices, driving successful customer acquisition
- Played a pivotal role in securing one of the largest deals of the year in 2013 through effective lead generation
Education
University of Colorado At Colorado SpringsColorado Springs, CO
Master of Arts from Applied Geography
05-2017
University of Colorado At BoulderBoulder, CO
Bachelor of Arts from Advertising And Marketing
12-2008
Skills
- Advanced proficiency with HubSpot marketing and sales tools
- Expert in lead generation, nurturing, and conversion strategies
- Proficient in email campaign management with notable metrics improvement
- Skilled in marketing automation, CRM strategies, and data analysis
- Effective multi-channel campaign management and team leadership
- Marketing campaign management
- Content coordination
- Staff management
- Cold calling
Certification
Tableau - Desktop Specialist
HubSpot - Inbound Marketing
HubSpot - Email Marketing
Udemy - Account Based Marketing (ABM) Masterclass
Udemy - ChatGPT Complete Multi-Course
Coursera - Prompt Engineering for ChatGPT
Blockchain Council - Certified Generative AI Expert
LinkedIn - Marketing Strategy
Linkedin - Marketing Solutions
Software
Tableau
Salesforce
ChatGPT
Timeline
Lifecycle Marketing Manager
PlanIT Geo
07.2021 - Current
Sales Development Representative
PlanIT Geo
08.2018 - 07.2021
Natural Resources Technician
Colorado Springs Parks, Recreation
05.2016 - 04.2017
Inside Sales Representative
Zynex Neurodiagnostics
03.2013 - 03.2014
University of Colorado At Colorado Springs
Master of Arts from Applied Geography
University of Colorado At Boulder
Bachelor of Arts from Advertising And Marketing
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