Overview
Work History
Education
Skills
Extracurricular
Timeline
Generic

Troy LaRue Gonzalez

Kyle,Texas

Overview

3
3
years of professional experience

Work History

Social Media Strategist

Independent Contractor
Austin, TX
05.2023 - Current
  • Strategically developed and executed online content campaigns for Web3/blockchain projects, loan officers, realtors, music artists, and restaurants. Targeting new users with personalized messaging based on their behaviors. This resulted in increased retention of new users and open/click-through rates.
  • Collaborated across client's marketing and strategy departments in order to create visual and informational blogs.
  • Utilized analytics and artificial intelligence software to create and enhance quantitative reports, web3 projects, online presence campaigns, and to ensure campaign tracking was in place.

Social Media Manager & Content Creator

Austin Mortgage Lending & IME Mortgage Processing
Austin, TX
03.2022 - 05.2023
  • Developed marketing strategies and content for major real estate companies such as Realty Austin, EXP Realty, Spyglass Realty (B2B) As well as targeted content for the agents clients (B2C).
  • Created weekly Ad Campaigns using multi-communication platforms (Bonzo, Agent Lengend, The Executive).
  • Automated an online marketing calendar to manage online content across multiple platforms.
  • Produced and executed online engagement strategies across multiple social media platforms to support the sales team by maximizing and tracking lead generation.
  • Conducted market research to engage consumers, respond to questions or complaints and promote company initiatives.

Brand Manager - Ecommerce & Digital Marketing

Hugs With Love
Bradenton, FL
11.2021 - 03.2022
  • Successfully led the creation of an e-commerce business: website design, budgeting, sales tracking, and Ad campaigns. Achieved online store conversion rate of 2.25% within the first week of operation.
  • Leveraged analytics to track the performance of online advertising and social media campaigns, identifying and optimizing the most effective strategies.
  • Conducted market research by engaging with leaders in various fields, including identifying and communicating with influencers in sustainability, fashion, business, and women entrepreneurship.

Education

Bachelor of Business Administration - BBA - General Business

University of The Incarnate Word - 3.5 GPA
San Antonio, TX

Skills

  • Social Media Management Tools
  • Relume, Figma & Webflow
  • Blockchain, Crypto, DeFi & Gamefi
  • Content & Community Building
  • Microsoft Office
  • Canva, FlipSnack, CapCut & Adobe
  • Exchanges
  • Video Editing

Extracurricular

  • Portfolio : https://troylarue-985a90.webflow.io/
  • Project Designer : https://www.flipsnack.com/uiwbba/new-flipbook-uiw-global-bba.html
  • Community mod and content creator for crypto projects on the Eth, Sol & Base Networks.
  • Received Full Athletic Scholarship for Men's Soccer, Varsity Captain, and FCSAA All-Academic Team
  • Dean's Honor List Spring & Fall 2017/2018 & 2019/2020
  • Played professional soccer in Germany for VfR Fischeln

Timeline

Social Media Strategist

Independent Contractor
05.2023 - Current

Social Media Manager & Content Creator

Austin Mortgage Lending & IME Mortgage Processing
03.2022 - 05.2023

Brand Manager - Ecommerce & Digital Marketing

Hugs With Love
11.2021 - 03.2022

Bachelor of Business Administration - BBA - General Business

University of The Incarnate Word - 3.5 GPA

Similar Profiles

CREATE PROFILE
Troy LaRue Gonzalez