Tylene Henderson
Grass Valley,CA
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional with a drive to succeed.
Overview
7
7
years of professional experience
Work History
Digital Marketing Strategist
Ramos Oil
Sacramento, CA
05.2021 - 11.2023
- Designed, tested, and optimized landing pages to maximize conversions.
- Monitored trends in the industry to stay ahead of competition.
- Developed email marketing campaigns that increased subscriber engagement rates.
- Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.
- Generated ideas for new products or services based on customer feedback and market research findings.
Branding Assistant
Ramos Oil
Sacramento, CA
05.2019 - 05.2021
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Assisted with customer requests and answered questions to improve satisfaction.
Public Relations Coordinator
Labtech Greenhouses
Diamond Springs, CA
02.2018 - 05.2019
- Developed and implemented a comprehensive public relations strategy to increase brand awareness.
- Planned, coordinated, and executed special events such as trade shows, horticulture classes, and industry meet and greets.
- Drafted press releases that effectively communicated company news stories to target audiences.
- Served as the primary contact for all public relations inquiries from customers or clients.
- Cultivated relationships with local businesses in order to gain publicity through joint ventures or sponsorships.
Operations Manager
Constantly Growing LLC
Diamond Springs, CA
06.2016 - 02.2018
- Developed and implemented operational procedures to ensure quality standards are met.
- Monitored and improved efficiency of processes, team performance, and customer service.
- Directed operations staff by providing guidance, training, and support in order to meet company objectives.
- Performed cost analysis for various projects to determine budget requirements.
- Implemented innovative strategies that reduced operating costs while maintaining high levels of customer satisfaction.
Education
Bachelor of Science - Sales And Marketing Education
Northern Arizona University
Flagstaff, AZ05-2019
Skills
- Marketing automation
- Google Analytics
- Google Adwords
- Keyword Research
- Content Strategy
- Competitor Analysis
- Customer Targeting
Timeline
Digital Marketing Strategist
Ramos Oil
05.2021 - 11.2023
Branding Assistant
Ramos Oil
05.2019 - 05.2021
Public Relations Coordinator
Labtech Greenhouses
02.2018 - 05.2019
Operations Manager
Constantly Growing LLC
06.2016 - 02.2018
Bachelor of Science - Sales And Marketing Education
Northern Arizona University
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