Summary
Overview
Work History
Skills
Websites
Certification
Hobbies
Timeline
Generic

Tyler Colon

Pflugerville,TX

Summary

An experienced Amazon Brand Manager with over seven years of expertise in Seller Central, Vendor Central, and Sponsored Ads. Currently overseeing Danone's Nutricia business on Amazon, driving at least 40% growth through optimized listings and strategic marketing. Previously founded AMZ Beast, achieving over 20% month-over-month growth for clients by integrating into their internal teams. At Adglow, launched and managed Amazon services across multiple international markets, including securing a contract with the Japanese Government. Proficient in Excel, Helium10, and JungleScout, with a hands-on approach evidenced by building a home from scratch.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketplace Associate Manager

Danone
03.2023 - Current
  • Boosted marketing, reviewed pricing strategies and expanded changed advertising strategies to increase sales revenue.
  • Supported annual media planning process and media buying for digital content.
  • Managed agency partners, coordinating closely with brand teams, finance, and other internal stakeholders.
  • Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
  • Portfolio growth of over 40% YoY using hybrid 1P / 3P strategy.
  • Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.

Owner

AMZ Beast
06.2021 - 05.2023
    • Owned contract negotiations with clients.
    • Established foundational processes for business operations.
    • Small portfolio of medium-large accounts with revenues from $5-$25M in annual sales.
    • Consulted with customers to assess needs and propose optimal solutions.
    • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.

Head of Marketplace

Adglow
03.2020 - 06.2021
  • Tasked with launching Amazon management services internationally.
  • Developed sales strategy and pipeline.
  • Optimized product offerings for global audiences with thorough market research and competitive analysis.
  • Responsible for training teams in Brazil, Italy, UK, Spain, Japan, and Australia.
  • I was awarded a contract to manage Sponsored Ads for the Japanese Government with my team in Japan.

Marketplace Specialist

ROI swift
08.2018 - 03.2020
  • Diversified experience across dozens of product categories and international markets.
  • Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
  • Worked directly with Amazon to enroll the agency into the Agency Partner Program.
  • Managed clients featured on Shark Tank.
  • Mentored and trained junior team members.
  • Developed dozens of SOPs for day-to-day agency operations.

Amazon Department Manager

MotoMummy
06.2016 - 08.2018
  • Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
  • Oversaw shipping operations into Amazon FBA via small parcel and LTL.
  • Researched and implemented software tools to assist in the management of thousands of SKUs.
  • Established clear performance expectations for team members which led to increased accountability.
  • Used tools to discover new products to sell and access to distributor catalogs to determine margin viability.
  • Reporting directly to business owners, under my management this account grew from $200k/month to over $2M/month in two years.

Skills

  • Seller Central – 8 Years
  • Vendor Central – 6 Years
  • Sponsored Ads – 7 Years
  • SEO – 7 Years
  • Listing Creation – 7 Years
  • Seller Support Casework
  • Account & Listing Shutdown Appeals
  • Sales Forecasting
  • Budget Management
  • Amazon Certified in all ad types
  • Proficiency in Excel
  • Proficiency in Helium10
  • Proficiency in JungleScout
  • Built my own home (with my hands)

Certification

Amazon Sponsored Ads Certified

Amazon Ads Foundation Certified

Amazon Ads Planning Certified

Amazon Retail Readiness Certified

Hobbies

While not in front of my desk you can find me at the racetrack! I love racing motorcycles, skydiving, fishing, and generally being outdoors.

Timeline

Marketplace Associate Manager

Danone
03.2023 - Current

Owner

AMZ Beast
06.2021 - 05.2023

Head of Marketplace

Adglow
03.2020 - 06.2021

Marketplace Specialist

ROI swift
08.2018 - 03.2020

Amazon Department Manager

MotoMummy
06.2016 - 08.2018

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Tyler Colon