Tyler Converse

Analyze large datasets to validate assumptions and produce actionable, profitability-focused insights for B2B and B2C digital strategies within the Amazon marketplace

• Extract data with SQL and use Excel lookups to model traffic, sales, and ROI by portfolio, client, and channel

Design and implement automated dashboards to produce a suite of metrics and analytics, allowing brand managers and executives to make real-time, data-driven decisions

• Build live reports in Tableau via SQL setting refresh schedule to mirror database (Redshift)

Present performance trends, insights, and recommendations to both internal and external stakeholders on a monthly and quarterly basis

• Conduct in-depth business audits to assist brand managers and executives in strategic decision-making

Support the development of scalable frameworks for evolving reporting needs cross-functionally

• Define and integrate evolving Amazon KPIs into legacy reporting
• Lead standardization of executive reports using online data sources (SharePoint, Tableau)
• Host office hours to train teams on new reporting templates and methodology

Continually review industry trends in visualization platforms, techniques and methodologies to drive innovation and deliver scalable/impactful solutions

• Evaluate analytics APIs and advise leadership on business use cases and visualization improvements

Develop and leverage strong cross-functional relationships with Business Intelligence, Development, Engineering and Management to maintain data governance and complete ad-hoc requests

• Manage request intake board in Asana to assign and complete tickets
• Audit database and submit BI requests via Jira
• Lead internal meetings to discuss team bandwidth and project updates

Developed and implemented comprehensive performance marketing strategies through various channels including paid advertising, programmatic, and affiliate marketing to drive measurable growth and business impact

• Built and optimized digital media campaigns through channels including Google Analytics (GA4), Amazon, and Meta
• Ran A/B tests to discover opportunities and improve ROI and conversion rates

Built live dashboards highlighting campaign performance through each stage of the marketing funnel while supporting back-end data modeling initiatives

• Leveraged tools such as GA4, Hubspot, Tableau, and Stackline to construct/refresh dashboard data

Presented monthly business reviews to internal and external stakeholders recapping campaign performance and their contribution to top line business goals

Led and managed business, promotions, marketing, and pricing initiatives to sell the A-B portfolio in chain accounts while driving growth in a competitive segment

• Analyzed client sales data through Salesforce and external proprietary software to implement brand strategies
• Presented monthly market data to senior leadership comparing share performance vs. competition
• Conducted competitor research to identify gaps in marketing strategy