TYLER JONES
Dallas
Summary
Marketing professional with 5 years of experience in creating data-driven marketing strategies that drive brand growth and increase customer engagement. Proven ability to lead cross-functional teams and execute multi-channel campaigns, including digital, social media, and traditional marketing. Skilled in market research, content development, SEO, and analytics to optimize performance and ROI. Adept at building and nurturing relationships with key stakeholders to meet business objectives. Passionate about crafting compelling brand narratives that resonate with target audiences and drive results.
Overview
11
11
years of professional experience
Work History
Campaign Manager
OpenAP
07.2022 - 11.2025
- Increased campaign launch efficiency by 20% through optimized pixel implementation and streamlined reporting workflows
- Spearheaded migration from manual reporting to Sigma, building standardized dashboards aligned to business KPIs reducing reporting turnaround time by 3 days, improving data accuracy, and increasing real-time visibility for leadership
- Campaign Reporting, gathering all reporting data needed for cross-platform measurement and submitting tickets in accordance with data resolution processes
- Work closely with measurement providers to provide reporting materials needed and ensure the process is on time to receive deliverables for cross-platform reports
- Work with finance and data partners on monthly billing invoices by pulling reports for cross platform campaigns
- Coordinated email marketing campaigns, focusing on targeted audience segmentation
- Analyzed data from web analytics tools to measure campaign performance and optimize for better results
- Developed digital marketing strategies to enhance audience engagement and reach
Marketing Growth Manager
EVolveMEP
03.2022 - 07.2022
- Created and managed paid social, SEO, and display advertising campaigns based on forecasts and performance analytics to optimize reach and engagement
- Managed email campaigns, focusing on template design, calls-to-action, and content to enhance audience engagement
- Craft landing pages and lead generation forms for content to distribute through relevant paid programs
- Meet weekly with product and service teams to review marketing campaigns and report on key performance indicators
- Assisted in executing corporate and team marketing initiatives to align with overall business goals
- Support sales department by pulling outbound lead lists using various data platforms
- Design and develop internal and external marketing materials
- Manage and delegate to a team of interns
Executive Coordinator
Deloitte
11.2019 - 03.2022
- Deliver exceptional project coordination support in a fast-paced environment - communicating changes, addressing any questions and/or issues while meeting deadlines for each project
- Coordinated complex calendars and managed meeting logistics to optimize scheduling and efficiency
- Prepare presentations, materials and documentation for use in meetings and engagements - paying attention to firm branding formatting and proofreading
- Developed and maintained relationships with vendors and external teams to ensure positive collaboration
- Identify plans and resources required to meet project goals and objectives
- Facilitated onboarding for new hires and served as resource for questions on policies and procedures
Digital Campaign Manager
The Dallas Morning News
Dallas
04.2019 - 09.2019
- Managed and executed digital campaigns.
- Owned all aspects of campaign fulfillment including billing, processing, campaign setup, implementation and delivery
- Managed and processed creative requests while providing guidance on advertising best practices
- Collaborated with remote teams to traffic and process campaigns serving on partner platforms to ensure timely start and full delivery
- Supplied ad delivery instructions, spec information, media kits and other materials to customers as needed
- Improved page content, SEO and branding to achieve KPI
- Maximized effectiveness of marketing campaigns by diversifying strategies across social
Promotion Assistant
IHeartMedia Inc.
Dallas
02.2019 - 07.2019
- Conducted on-site promotions, and handled clients and listeners
- Content creator on all social accounts and managed content calendars
- Coordinated and attended client meetings with sellers and sales managers as needed to plan event logistics
- Implemented marketing strategies which resulted in 12% growth of customer base
Office Director
Nine9 The Unagency
Dallas
10.2017 - 10.2018
- Hired, trained and managed staff
- Managed daily operations of the agency, including overseeing talent recruitment and representation of over 400 clients
- Performed daily presentations to potential clients and organized auditions, workshops, and talent showcases to increase visibility and opportunities for clients
- Engaged with existing and potential clients to provide a positive sales experience
Lead Customer Service Representative
Nordstrom
Ann Arbor
05.2015 - 07.2017
- Planned schedules and workflow based on expected customer demands
- Strategically scheduled team members to maintain optimal staffing levels for expected customer loads
- Trained, oversaw and mentored new team members to strengthen performance and job expertise
- Identified opportunities to streamline processes by targeting areas of inefficiency and implementing improvements
- Delivered administrative support to managers and clients
News Intern
Fox 2 News
Detroit
01.2017 - 05.2017
- Provided breaking news and updates to social media and website accounts
- Conducted live and taped interviews to obtain information
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards
Public Relations Coordinator
Special Education Department
09.2016 - 12.2016
- Creator of print and digital flyer, program handouts, and various conference materials
- Managed Social Media accounts to market the event and increased attendance by 30%
- Represented the organization to customers, the public, and other external sources
- Coordinated media outreach campaigns to enhance department visibility.
Education
Public Relations & Broadcast Media -
Eastern Michigan University
Ypsilanti04-2017
Skills
- Managing Paid Social
- Google Ad Manager
- LinkedIn Campaign Manager
- Mondaycom
- Hubspot
- Word Press
- Scheduling and Posting
- Content Creation
- Lead Generation
- SEO
- Email Marketing
- Product Marketing
- Project Management
Timeline
Campaign Manager
OpenAP
07.2022 - 11.2025
Marketing Growth Manager
EVolveMEP
03.2022 - 07.2022
Executive Coordinator
Deloitte
11.2019 - 03.2022
Digital Campaign Manager
The Dallas Morning News
04.2019 - 09.2019
Promotion Assistant
IHeartMedia Inc.
02.2019 - 07.2019
Office Director
Nine9 The Unagency
10.2017 - 10.2018
News Intern
Fox 2 News
01.2017 - 05.2017
Public Relations Coordinator
Special Education Department
09.2016 - 12.2016
Lead Customer Service Representative
Nordstrom
05.2015 - 07.2017
Public Relations & Broadcast Media -
Eastern Michigan University