Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Tyler Waaland

Long Beach,CA

Summary

Sales and Product Development Professional with a proven ability to drive revenue growth through strategic redesign and market differentiation. Well-connected within the surf and action sports industries, with the adaptability to build strong relationships across any industry. Skilled in leveraging industry expertise to enhance brand positioning and maximize sales performance. Driven account manager successful at expanding network connections and introducing products persuasively. Highly experienced with company offerings. .

Overview

7
7
years of professional experience

Work History

Lead Sales Associate

KANVAS BY KATIN
Surfside
07.2018 - Current
  • Support the general manager in sales operations, product development, and team coordination to drive business growth.
  • Integral role in daily operations, including inventory management and staff supervision.
  • Mentor and motivate staff while implementing innovative marketing strategies to drive sales growth.
  • Develop cost-effective production methods to maintain high-quality products while reducing manufacturing expenses.
  • Increase annual revenue by strategically redesigning key product features, and differentiating products based on customer insights and market trends.
  • Collaborate with major corporations to curate sales floor inventory that aligns with target market demands, and increases revenue.
  • Continuously monitor industry trends and the competitive landscape to inform future product development and market positioning.
  • Consistently exceed sales targets each quarter, while building strong relationships with both suppliers and customers.

Brand Owner

SURFSIDE GOODS
06.2023 - 05.2025
  • While working at Kanvas by Katin, I recognized a lack of merchandise representing the local community. I designed and created unique shirts that foster a sense of community for both locals and tourists. Successfully enhanced sales by leveraging the opportunity to feature my designs on the sales floor, and achieved status as the top-selling product.
  • Since it was launched, sales have consistently increased month over month.
  • Transitioned and sold the brand to Kanvss by Katin in May 2025.

PARTNER/FABRICATOR

OLD TOWN FABRICATION
05.2021 - 08.2023
  • During the pandemic, a classmate and I launched a small fabrication business as a passion project, which quickly grew into a thriving venture with a strong client base. We provided custom fabrication services for local businesses and luxury homes, specializing in gates, doors, stainless steel, and commercial kitchen appliances.
  • As a co-founder, I managed business operations and maintained strict quality control to uphold our reputation for excellence. By streamlining workflows and consistently delivering high-quality products, we doubled our clientele within two years.

Education

B.S. - BUSINESS ECONOMICS, MINOR IN FINANCE

UNIVERSITY OF CALIFORNIA
Long Beach
06.2023

ST. JOHN BOSCO HIGHSCHOOL -

BELLFLOWER, CA
06.2018

Skills

  • Excel and Word
  • Product development
  • PowerPoint presentations
  • Adobe Illustrator expertise

Affiliations

  • Surfing
  • Snowboarding
  • Snowboarding
  • Competitive Trivia

Timeline

Brand Owner

SURFSIDE GOODS
06.2023 - 05.2025

PARTNER/FABRICATOR

OLD TOWN FABRICATION
05.2021 - 08.2023

Lead Sales Associate

KANVAS BY KATIN
07.2018 - Current

B.S. - BUSINESS ECONOMICS, MINOR IN FINANCE

UNIVERSITY OF CALIFORNIA

ST. JOHN BOSCO HIGHSCHOOL -

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