Summary
Overview
Work History
Education
Skills
Timeline
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Tyler Sullivan

Brooklyn,NY

Summary

Results-driven professional with a proven track record in field sales, marketing, and event coordination. Possess a strong ability to lead teams, manage relationships, and drive sales performance.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

Area Sales Manager – Bodyarmor/Powerade

Green House Agency
2 2023 - Current
  • Recruited, trained, and supervise a team of four full-time Retail Activation Specialists
  • Manage distributor relationships, set sales targets, and design incentive programs
  • Collaborated with senior leadership in launching the BODYARMOR Sports Nutrition (BASN) Feet on the Street program in Metro NY, Southern NJ, and Philadelphia markets
  • Compile and communicate sales performance to senior leadership and key stakeholders
  • Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area

Field Sales Manager – Coca Cola's Tea Portfolio

Green House Agency
03.2022 - 02.2023
  • Developed and implemented sales strategies, expectations, and incentive programs with the bottler based on local market opportunity
  • Achieved a 143% YOY sales increase across Manhattan
  • Developed key account management strategies that resulted in strengthened partnerships and increased revenue

Field Marketing Manager – Coca Cola's Tea Portfolio and Smartwater

Green House Agency
06.2021 - 03.2022
  • Hired, trained, and managed a team of 12 brand ambassadors
  • Sourced consumer events targeting the brands' demographics
  • Managed product inventory and storage facilities
  • Negotiated favorable partnerships with vendors, securing cost-effective resources for campaign execution
  • Coordinated cross-functional teams for successful product launches and promotions

Retail Activation Specialist – Coca Cola's Tea Portfolio

Green House Agency
07.2020 - 06.2021
  • Built relationships with store managers to secure additional space in stores
  • Enhanced retail presence with in-store displays and point-of-sale materials
  • Ensured product availability with proper signage and shelf placement
  • Managed storage facility operations including shipping, receiving and inventory control.

Events and Marketing Intern

ROCKNEVENTS
10.2019 - 01.2020
  • Negotiated contracts with event venues and vendors
  • Monitored and managed social media channels; revamped the company website
  • Tracked event budgets to ensure expenses stayed within limits
  • Supported live event production, including décor organization, guest ushering, and entertainment coordination
  • Secured multiple sponsorships for the annual vendor networking event.

Education

Bachelor of Science - Business Administration

San Diego State University
San Diego, CA
09.2015 - 05.2019

Skills

  • Account Monitoring

  • Brand Marketing

  • Sales Training

  • Schedule Coordination

  • KPI Tracking

  • Territory Management

  • Event Management

  • CRM Management

  • Vendor Relations

  • Budget Forecasting

Timeline

Field Sales Manager – Coca Cola's Tea Portfolio

Green House Agency
03.2022 - 02.2023

Field Marketing Manager – Coca Cola's Tea Portfolio and Smartwater

Green House Agency
06.2021 - 03.2022

Retail Activation Specialist – Coca Cola's Tea Portfolio

Green House Agency
07.2020 - 06.2021

Events and Marketing Intern

ROCKNEVENTS
10.2019 - 01.2020

Bachelor of Science - Business Administration

San Diego State University
09.2015 - 05.2019

Area Sales Manager – Bodyarmor/Powerade

Green House Agency
2 2023 - Current

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Tyler Sullivan