UniQue Webster
Summary
Accomplished in spearheading strategic partnerships and enhancing brand visibility. I excel in marketing and organizational skills. My leadership has secured significant corporate sponsorships, achieving a 60% increase in funding, demonstrating my adeptness in proposal writing and team mentorship.
Overview
21
21
years of professional experience
Work History
Senior Director, Strategic Partnerships
BC Partners
New York, USA
11.2022 - Current
- Forge and manage strategic partnerships with organizations like National Urban League and Rap Snacks, boosting client engagement by 25%
- Lead development and implementation of project management software, CRM, and online computing server, enhancing operational efficiency by 10%
- Design and execute strategic plans and marketing initiatives, achieving a 20% increase in brand engagement
- Oversee marketing campaigns and events, significantly increasing customer reach and brand visibility
- Mentor junior team members, fostering professional growth and improving team retention rates by 8%
Director, External Affairs
Right To Be
New York, USA
08.2021 - 11.2022
- Managed and developed marketing and fundraising campaigns, increasing revenue and visibility through strategic initiatives
- Collaborated with Board committees to develop marketing strategies, resulting in enhanced donor engagement
- Directed 'Stand Up Against Street Harassment' campaign in partnership with L'Oréal Paris, achieving significant public awareness
- Executed BAE Bystander Intervention campaign, forming key partnerships with AARP, Uber, and The Jordan Brand
- Orchestrated donor engagement strategies, resulting in a 20% increase in donor retention and satisfaction
- Managed digital and social media campaigns, securing media and funding opportunities for events, programs and initiatives
- Hired, trained and managed External Affairs staff and interns
Senior Director, Engagement and Strategic Partnerships
The Arts Council
Fayetteville, USA
05.2015 - 01.2021
- Led strategic partnerships, securing high-profile media collaborations and increasing corporate sponsorship by 60%
- Spearheaded branding and marketing initiatives, enhancing organizational visibility through effective sponsorship proposals and annual reports
- Developed new fundraising models, engaging with corporate partners and celebrities to secure diverse funding sources
- Secured the largest multi-year corporate partnership for the International Folk Festival, driving significant growth in event funding
- Implemented virtual programs and initiatives, adapting to changing environments and increasing community engagement
- Developed sponsorship proposals and secured new sources of funding from corporate partners such as Compare Foods, Dell, Inc., Piedmont Natural Gas, Eaton, PNC Bank, Hawthorne Residential Partners, to list a few
- Managed, developed and implemented Marketing and Development Budget of $1 million
- Secured year-long media partnerships with regional and local media outlets for the organization including WRAL, FOX 50, The Fayetteville Observer, Radio One, WCCG, Cumulus Media, Univision, to list a few
Development and Communications Manager
Goldie's Place
Chicago, USA
02.2014 - 05.2015
- Developed and managed an annual development plan aiming for $700,000, achieving significant fundraising goals
- Built strong relationships with community leaders and businesses, enhancing program incentives (Nite Owl Printing, Wrigley Community Affairs, White SOX, WNBA: Chicago Sky Community Relations, Brookfield ZOO, Auntie Anne's Pretzels, and Chicago Cares)
- Created and wrote marketing and promotional materials, increasing organizational visibility
- Managed digital and social media campaigns, securing media opportunities for events and initiatives
- Conducted grant research, wrote grants, and prepared grant reports, ensuring successful funding
- Secured $50,000 in grants by identifying funding opportunities and writing compelling proposals
Manhattan Events/Certified Meeting Room Facilitator
Weight Watchers
New York, USA
07.2012 - 08.2013
- Actively participated in high-profile events like the NYSE Closing Bell Ceremony, showcasing company leadership and mission
- Coordinated Weight Watchers Lose for Good events, securing partnerships with 8 Manhattan stores
- Facilitated WW At-Work meetings for major clients, driving engagement and program success for Axa Liabilities, NYC Department of Transportation, MediaOcean, and The Ramaz Lower School
- Guided members on Weight Watchers tools, achieving significant weight loss results
- Published and authored a Weight Watchers weekly internal blog, enhancing staff communication and providing strategic insights on weight management tools
Director, Development and Communications
CityKids Foundation
New York, USA
09.2011 - 07.2012
- Directed staff and intern development, enhancing team skills and performance through comprehensive training
- Collaborated with the Development Committee Chair to execute events, boosting operational revenue
- Managed media relations, successfully securing coverage for events and initiatives, enhancing public presence
- Led fundraising campaigns, raising $50,000 in new contributions and exceeding goals
- Served as Editor-in-Chief for the foundation's communications including newsletter, website content, social media (Facebook, twitter), proposals, press release, media alerts and grants
Area Director
Best Buddies International
Waldorf, USA
04.2010 - 09.2011
- Supervised recruitment, screening, hiring, and training of all Southern Maryland region staff
- Collaborated with the State Director to develop, monitor and balance the regional budget, including reviewing monthly financial statements, tracking all expenses and revenue, and adjusting spending/fundraising plans
- Developed and managed local Advisory Board and associated committees including recruitment, training, and retention of committee and board members
- Oversaw the planning and implementation of program events and volunteer training initiatives area-wide, including Best Buddies Day/Month, BUILD, and Local Leadership Training Days
- Developed and implemented major fundraising events in conjunction with the Special Events Committee Chair
- Developed a comprehensive regional public awareness, social media (Facebook and Twitter) and marketing strategy with Chair of Public Relations Committee
- Developed and managed the stewardship process of all local donors, including processing gifts and thank you letters
Development Manager
American Association of People with Disabilities
Washington, USA
01.2008 - 04.2010
- Designed the organization's website as well as produced web content saving the organization $30,000 in website development and design
- Wrote and submitted grants; in 2009 the organization was awarded over $50,000 in grants
- Developed and implemented online marketing strategies including two lucrative celebrity charitable online auctions resulting in a partnership with the Recording Industry Association of America (RIAA) and demonstrated a 50% increase in online giving
- Implemented and managed the first-ever Disability Mentoring Day National Fundraiser in Pittsburgh, PA bringing together political dignitaries and leading corporate executives raising over $55,000
- Designed high-level online marketing creative and invitations saving the organization thousands in outsourcing costs
- Elected the Project Manager, overseeing the implementation of the organization's Sphere database and website conversion, saving the organization over $50,000 in consultant fees
- Managed the production (including sponsorship, logistics & ticketing) of the 2009 Leadership Gala at the National Building Museum; the event's net profit was over $700,000
- Managed and trained contractors and temporary assistants
Development Coordinator
MTV NETWORKS: VH1 Save the Music Foundation
New York, USA
01.2004 - 02.2006
- Raised over $4M for music programs in underprivileged schools through fundraising and events
- Secured $200K in-kind sponsorships, reducing event costs
- Managed online auctions, generating $50K annually
- Created marketing content for TV and radio promos
- Built partnerships, increasing monthly revenue by 20%
- Recruited host committee members, boosting ticket sales
- Coordinated celebrity attendance, achieving 90% A-list participation
- Produced newsletter content for 5,000 donors and web content
Education
AA - Communication Arts
The Art Institute of Philadelphia
01.2003
Skills
- Grant writing
- Marketing
- Communications
- Proposal writing
- Budgeting
- Website development
- Database development
- Adobe Creative (Photoshop, InDesign)
- Donor Prospecting
- Organizational skills
- Developmental skills
- Microsoft Office
- Social Media marketing
- Content management
Training
- Illinois Department of Human Services Grant Writing Training, 01/01/15
- Kindling Group, Social Media Boot Camp Training, 01/01/15
- Pierce Family Foundation Top Talent Institute, Professional Leadership Course, 01/01/15
- Fayetteville Regional Chamber: Leadership Fayetteville Program, 01/01/16
- United Way Leadership Development Program, 06/01/16
- Community Voices, City of Fayetteville Economic and Community Development, 01/01/22
Volunteer Experience
- Member, Juneteenth Freedom Festival Committee, 01/01/19
- Co-Executive Producer, TEDx UStreet Women's Conference, 01/01/20, Present
- Network Director, National Association of Black Female Executives in Music and Entertainment, 01/01/20, 01/01/23
Awards
- Proclamation for Mayor's Office, City of Fayetteville for True to Yourself Black History Month programming, 2020
- Proclamation of Excellence from New York City Council member Tracy L. Boyland, 2004
Timeline
Senior Director, Strategic Partnerships
BC Partners
11.2022 - Current
Director, External Affairs
Right To Be
08.2021 - 11.2022
Senior Director, Engagement and Strategic Partnerships
The Arts Council
05.2015 - 01.2021
Development and Communications Manager
Goldie's Place
02.2014 - 05.2015
Manhattan Events/Certified Meeting Room Facilitator
Weight Watchers
07.2012 - 08.2013
Director, Development and Communications
CityKids Foundation
09.2011 - 07.2012
Area Director
Best Buddies International
04.2010 - 09.2011
Development Manager
American Association of People with Disabilities
01.2008 - 04.2010
Development Coordinator
MTV NETWORKS: VH1 Save the Music Foundation
01.2004 - 02.2006
AA - Communication Arts
The Art Institute of Philadelphia
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