Salwa Elkatta
Cambridge,MA
Summary
Results-driven professional with a strong background in recruiting and sales development. Expertise in proactive candidate sourcing, relationship building, and strategic outreach has consistently driven hiring success and improved team performance. Engages stakeholders effectively, ensuring a seamless candidate experience throughout the selection lifecycle.
Overview
4
4
years of professional experience
Work History
Associate Director of Recruiting
Northwestern Mutual
07.2025 - Current
- Execute the firm's strategic recruiting plan to consistently meet and exceed hiring and production goals, averaging 5 advisor hires per month.
- Drive proactive sourcing efforts, generating 100+ outbound outreach messages per week across LinkedIn, referrals, and targeted channels to build a strong top-of-funnel pipeline.
- Conducted 40+ screening calls monthly to evaluate candidate fit and readiness for progression through multi-step selection process.
- Guided candidates through full selection lifecycle, ensuring clarity, engagement, and timely movement through each step.
- Partnered with leadership on advertising, marketing, and community outreach strategies to enhance recruiting effectiveness and expand reach.
Outside Sales Representative
Apartment List
01.2025 - 06.2025
- Promoted to in-metro representative after exceeding quota by 15% through in-person meetings with key prospects.
- Scheduled 25+ meetings for account executives, driving 20% increase in deal closures in targeted metro areas.
- Developed strong relationships with property managers and landlords in assigned territories.
- Conducted market research to identify new business opportunities and target clients.
- Presented product demonstrations to prospective clients showcasing platform features.
Inside Sales Representative
Apartment List
04.2024 - 01.2025
- Consistently exceeded 105% of monthly quota as an SDR, managing a pipeline of over 500 leads per month.
- Qualified and nurtured 50+ high potential leads monthly, contributing to a 30% increase in scheduled meetings for account executives.
- Streamlined sales handoff process, reducing time from lead generation to meeting by 15% and enhancing collaboration between SDRs and account executives.
- Showcased strong organizational and communication skills, supporting both remote and in-metro sales strategies.
Outbound Sales Development Representative
ZoomInfo Technologies
04.2023 - 03.2024
- Consistently exceeded monthly outbound call volume by 25%, contributing to overall team success.
- Developed comprehensive list of high-potential prospects, leading to 30% increase in qualified leads.
- Initiated outbound calls and emails to engage prospects, introducing company's products and services to drive interest.
Existing Customer Development Representative
ZoomInfo Technologies
09.2022 - 04.2023
- Collaborated with sales and product teams to present tailored solutions, driving 10% increase in upsell revenue.
- Collaborated with sales teams to identify customer needs and opportunities.
- Engaged customers through personalized outreach using CRM tools.
- Decreased customer escalations by 20% through proactive problem-solving and clear communication.
- Conducted market research to enhance customer development strategies.
Inbound Sales Development Representative
ZoomInfo Technologies
07.2022 - 09.2022
- Engaged with prospects to uncover pain points and objectives, delivering tailored solutions that addressed specific needs.
- Engaged with prospects through cold calling and email outreach campaigns.
- Crafted persuasive and informative responses to inquiries, resulting in a 35% increase in conversion rate.
- Conducted market research to identify potential sales leads and opportunities.
- Collaborated with the marketing team to align messaging and strategies.
Sales Development Representative
Lytx
02.2022 - 07.2022
- Generated sales and marketing qualified leads through inbound and outbound outreach for inside sales team.
- Contacted cold and pre-qualified prospects, averaging 70-90 calls daily to drive engagement.
- Exceeding daily metrics by 50% or more and averaging 100% monthly quota.
- Captured and organized prospect information in Salesforce and Outreach, ensuring seamless handoff to sales team.
Education
Bachelor of Science - Management, International Business
University of Massachusetts
BostonSkills
- Talent acquisition
- Talent sourcing
- Candidate assessment
- Diversity hiring
- Pipeline management
- Account management
- Salesforce proficiency
- Relationship management
- Candidate relationship
Websites
Timeline
Associate Director of Recruiting
Northwestern Mutual
07.2025 - Current
Outside Sales Representative
Apartment List
01.2025 - 06.2025
Inside Sales Representative
Apartment List
04.2024 - 01.2025
Outbound Sales Development Representative
ZoomInfo Technologies
04.2023 - 03.2024
Existing Customer Development Representative
ZoomInfo Technologies
09.2022 - 04.2023
Inbound Sales Development Representative
ZoomInfo Technologies
07.2022 - 09.2022
Sales Development Representative
Lytx
02.2022 - 07.2022
Bachelor of Science - Management, International Business
University of Massachusetts