VAIL DUGGAN

Southern based Lifestyle & Entertainment Marketing & PR Consultant. Strengths include Market Planning, Account & Campaign Management, Event Promotions, Sponsor Activation, Production, Local Market Management & Engagement, Copywriting.

• Multi-category clients to include; Allstate Insurance, Art Of Creating, Vitality Health Services, Charleston Fashion Week, Gulfstream Communications, Old Stuff Co., RCB Development & Northeastern University.
• Lobbyist For National Opioid Testing Confirmation Lab. Prepared White Sheets For State Attorney Generals & Representatives
• Alumni Engagement & Content Manager For Northeastern University

Created, Managed and Developed promotions and local marketing strategy to increase online and onsite traffic for the Bassmaster Elite Series Tournament Trail & The Emmy Nominated Bassmaster Classic. Oversaw media buys for ESPN tournament trails, budgets, promotions, affiliate marketing, and promotional opportunities to increase local awareness for tournament series. Worked along cable affiliates to creatively engage ESPN fans in advance to event dates.

• Achieved 35% attendance growth to Bassmaster Classic between ‘07 & ‘08 and 85% increase for ‘09
• Managed Tournament Series Onsite Sponsor Activation
• Negotiated & managed multi-market contract for Grammy Award Winning Artist Zac Brown Band to perform during Elite Series tour

• Strategic Lifestyle Marketing, Public Relations & Event Production Consultant with multi-category clients in the Fashion, Entertainment, Medical & Sports Industries
• Diverse pool of Fortune 100 CPG Companies to small start-up businesses
• Intuitive understanding of Strategic Conceptualization, Marketing Research, Campaign Management, Product Development & PR as they apply to profitability
• Member of the “Society of Industry Leaders” for Vista Research, a division of Standard & Poor's

Served as Charleston, SC Mobile Energy Field Marketing Team Lead. Responsibilities included research, recruitment, hiring, training and management of all state market activities. Supported territory distributors & sales partners through strategic planning, marketing & field sampling. Managed monthly & quarterly marketing plans, payroll, management of all inventory and topline reporting.

• Achieved PC Market Increase Of 100% In Fiscal 2003
• Managed, Trained & Hired Field Staff For Local Activation & Sampling Campaign.
• Marketing Team Lead For The Energy Drink Category Launch In North America

Senior Corporate Manager for Entertainment & Lifestyle Marketing Campaigns & Field Sampling Programs for multi-category Fortune 100 clients. Managed $4MM in corporate marketing budgets & field staff. Negotiated contracts with partnering agencies & worked directly with client agencies and staff to execute testing events & market research.

• EMI direct liaison for all Pfizer/ Viagra legal, regulatory, creative & corporate affair representatives
• Corporate Lead for first marketing campaign in history to include medical testing & medical research obtained during music & sports events. Supported North American launch of Viagra.
• Managed all onsite Pfizer sponsors activation & field testing in conjunction to The Earth, Wind & Fire World Tour & MLB World Series.
• Managed day-to-day corporate elements & hiring of national On-Premise promotion & marketing campaigns for Remy Martin, UDV & Allied Domecq.