VALERIA WONG
Senior Digital Marketing & Lifecycle Specialist
Miami,FL
Summary
Senior Email Marketing & Lifecycle Specialist with 4+ years of hands-on experience growing revenue through email, SMS, and e-commerce marketing. Strong background in automation, segmentation, and campaign optimization, with a practical, data-driven approach to improving engagement and retention. Multilingual, adaptable, and comfortable working closely with cross-functional teams and leadership.
Overview
5
5
years of professional experience
Work History
Senior Email & Lifecycle Marketing Specialist
Grenco Science
Los Angeles, CA
02.2024 - Current
- Drove 40% growth in email-attributed revenue by leading end to end Email, SMS, retention channels for multiple Shopify Plus e-commerce brands, optimizing segmentation, automation flows, A/B testing, and campaign performance
- Led full-funnel lifecycle marketing programs (onboarding, retention, loyalty, rewards, and referrals), achieving 19.5% customer participation (4× the industry) benchmark and significantly increasing repeat purchases.
- Owned CRM, Shopify apps, and e-commerce integrations, managing product updates, customer data flows, and platform enhancements while supporting day to day sales operations to maximize revenue efficiency.
- Owned affiliate and influencer marketing initiatives, supporting product launches, generating UGC, and expanding brand reach and engagement.
- Partnered directly with C-level executives to define KPIs, guide lifecycle and content strategy, and optimize campaign performance
Digital Marketing & E-commerce specialist
Sleeplay
Hollywood, FL
01.2023 - 11.2023
- Generated $300K+ in monthly revenue by leading Email & SMS campaigns powered by lifecycle automation, advanced segmentation, and performance optimization.
- Owned social media strategy and content execution, managing editorial calendars, creative assets, and short-form video production to drive engagement and brand consistency.
- Led UX/UI and CRO initiatives, optimizing landing pages through A/B testing and data-driven experimentation while managing external agency partners to improve site performance and conversion rates.
- Directed SEO strategy and execution, increasing organic traffic through content development, on-page optimization, and high-intent keyword targeting.
- Managed Amazon and Shopify e-commerce operations, optimizing product listings, inventory workflows, and digital assets to accelerate sales growth and brand visibility.
Digital Marketing Specialist
KUS Americas
Davie, FL
08.2021 - 01.2023
- Partnered cross-functionally with sales teams to develop B2B marketing collateral, pitch decks, presentations, and promotional materials that supported lead generation and sales enablement.
- Coordinated global marketing campaigns across multiple regions internationally, collaborating with internal teams and external agencies to ensure brand consistency and on-time execution.
- Led local and international trade show initiatives, owning end-to-end planning, logistics, vendor management, and on-site execution to drive brand awareness and pipeline growth.
- Produced multi-channel branded content for web, email, and social media, increasing digital visibility, engagement, and audience reach.
- Owned website performance and UX/UI optimization on WordPress, improving site flow, usability, and user experience through data-driven enhancements.
Education
Bachelor of Arts (B.A.) - Marketing and Digital Strategy
The Hong Kong Polytechnic University
Hong Kong06.2020
Skills
- Email & SMS Marketing & Automation (Klaviyo, Postscript, Attentive)
- Conversion Rate Optimization (CRO) & A/B Testing
- Lifecycle Marketing (Customer Retention, Loyalty & Referral Programs, Automated Campaigns)
- Data Analytics & Performance Reporting
- Affiliate & Influencer Marketing
LANGUAGES
English
Native or Bilingual
Cantonese - Native
Native or Bilingual
Chinese (Mandarin) - Native
Native or Bilingual
Timeline
Senior Email & Lifecycle Marketing Specialist
Grenco Science
02.2024 - Current
Digital Marketing & E-commerce specialist
Sleeplay
01.2023 - 11.2023
Digital Marketing Specialist
KUS Americas
08.2021 - 01.2023
Bachelor of Arts (B.A.) - Marketing and Digital Strategy
The Hong Kong Polytechnic University