Summary
Overview
Work History
Education
Skills
Timeline
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Valerie Johnson

4640 Tuscana Dr. Sarasota,FL

Summary

Highly resourceful ex-Wall Street executive and award winning public relations strategist with over a decade of experience in-house and in agency settings. Proven track record of driving sales growth and enhancing brand reputation for diverse industry organizations through targeted financial, consumer and trade media campaigns. Used media relations skill-set to build apparel company from home based business to multi-million dollar international company that was awarded "Innovative Small Business of the Year" by Las Vegas Chamber of Commerce.

Overview

20
20
years of professional experience

Work History

Luxury Real Estate Broker

Keller Williams
Gig Harbor, WA
01.2016 - 03.2020
  • Negotiated purchase agreements and contracts with buyers and sellers.
  • Analyzed potential investment opportunities based on financial reports.
  • Prepared comparative market analysis to estimate properties' value.
  • Combined real estate staging expertise with web design skills to enhance each property's online presence
  • Consistently ranked in the top 5% of sales performers in Washington from 2016-2019

CEO and Founder

Big Feet Inc.
Las Vegas, NV
01.2004 - 10.2013
  • Built apparel company from home-based business to a multi-million dollar international conglomerate with warehouses in the United States, Canada, London, and Australia.
  • Used public relations skill set to garner media coverage in such prestigious outlets as: New York Times, LA Times, USA Today, Fortune Small Business, Inc Magazine, Good Morning America, The Today Show and Fox Business
  • Apparel worn and featured in a variety of feature movies and television shows
  • Company was chosen to participate in the celebrity gift bags/lounges for the Academy Awards, Country Music Awards, Grammys, TV Land Awards and two Super Bowls
  • 2008 Innovative Small Business of the Year by Las Vegas Chamber of Commerce

VP, Media Relations

CCG Investor Relations & Public Relations
Los Angeles, CA
01.2000 - 12.2004
  • Built out and managed public relations department for investor relations agency
  • Managed media relations for a diverse portfolio of 30 publicly traded companies, with market capitalizations ranging from $50 million to over $3 billion
  • Garnered media coverage in a wide array of television, radio and print outlets both nationally and locally, including: Barrons, CNBC, Wall Street Journal, Bloomberg, Fox, ABC, NBC, Associated Press and Reuters
  • Led crisis communications efforts on behalf of Prandium Inc. that earned the agency a National PRSA Award.

Education

Economics

California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA

Skills

  • Media Training
  • Creative Campaigns
  • Multimedia Production
  • Media Relations
  • Crisis Communications
  • Press Release Writing
  • Corporate Video Production

Timeline

Luxury Real Estate Broker

Keller Williams
01.2016 - 03.2020

CEO and Founder

Big Feet Inc.
01.2004 - 10.2013

VP, Media Relations

CCG Investor Relations & Public Relations
01.2000 - 12.2004

Economics

California Polytechnic State University-San Luis Obispo

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Valerie Johnson