Valerie Jurado
Brooklyn,NY
Summary
Dynamic beauty professional with extensive experience at MAC Cosmetics, specializing in trend analysis and professional makeup application. Proven ability to educate teams and drive sales through effective product knowledge and customer engagement. Skilled in color theory and precision matching, fostering a collaborative environment that enhances team performance and boosts profitability.
Overview
3
3
years of professional experience
1
1
Certification
Work History
E.l.f Cosmetics Representavie
e.l.f. Cosmetics
Manhattan, NY
06.2024 - Current
- Store Assignments: Responsible for educating assigned stores – 34th Street, 86th Street, Glendale, and Kings Plaza.
- Training & Updates: Regularly trains with managers and team to stay informed about products and future plans.
- Brand Representation: Represents and sells both e.l.f. and Naturium, ensuring a balance for profitability.
- Product Knowledge: Maintains strong knowledge of both brands to effectively educate store teams.
- Team Education: Trains store teams to enhance their sales skills and product knowledge.
- Sales Strategy: Ensures store teams can confidently sell to customers and push products.
- Corporate Event Preparation: Prepares store teams for corporate event days to maximize sales impact.
Trend Coordinatror
MAC Cosmetics
Manhattan, NY
08.2023 - 03.2024
- Trend Monitoring: Keeps up with popular beauty trends and recreates them using MAC products.
- Makeup Services: Trained by MAC to perform professional makeup services on clients.
- Product Knowledge: Learns detailed product knowledge to assist customers effectively.
- Customer Assistance: Helps customers find products they need while guiding them toward additional purchases.
- Sales Influence: Uses trend knowledge to drive product interest and boost sales.
MAC Artist
Dillards
Murfreesboro, TN
06.2022 - 07.2023
- Makeup Services: Performed makeup applications on clients.
- Education: Taught clients how to apply makeup and skincare.
- Versatile Skills: Specialized in natural, soft glam, full glam, wedding, and artistic makeup.
- Product Adaptation: Substituted MAC products with other brands available at Dillard’s when needed.
Color Consultant
Sally Beauty
Murfreesboro, TN
10.2021 - 11.2022
- Color Expertise: Educated in color theory and hair types.
- Customer Guidance: Assisted customers in selecting the right hair products.
- Product Knowledge: Advised on lighteners, toners, hair dyes, and developers.
- Precision & Detail: Provided specific instructions to help customers achieve desired hair results.
Education
Cosmetics And Hair
The Makeup Academy
New York, NY07-2024
Cosmetology
Tennessee College of Applied Technology
Murfreesboro, TN07-2023
High School Diploma -
Riverdale High School
Murfreesboro, TN05-2019
Skills
Beauty & Makeup Expertise
- Professional makeup application (natural, glam, wedding, artistic)
- Trend analysis & recreation
- Skincare education & makeup coaching
- Product substitution & adaptation
Hair & Color Consulting
- Expert in color theory & hair types
- Guidance on lighteners, toners, dyes, and developers
- Precision color matching for desired results
Sales & Training
- Product education for store teams
- Multi-brand sales (elf & Naturium)
- Event preparation & sales strategy
- Customer engagement & upselling
Leadership & Strategy
- Training & mentoring teams
- Corporate event execution
- Trend-based sales strategies
Certification
- Cosmetology License
- Certificate from The New York Makeup Academy
- Certified in Sanitation
- Certified in Men's Grooming
Affiliations
In addition to my roles in cosmetic retail, I work as a freelance makeup artist specializing in fashion shows and photo shoots. I thrive in the fast-paced environment, enjoying the networking opportunities and connections I make with others in the industry. The fashion world captivates me, and I find inspiration in the clothes and styles that align with my personal taste.
Accomplishments
In my career, I have worked on 10 photo shoots and 7 fashion shows. Additionally, I have been trained in women's grooming and am also skilled in men's grooming. My experience and training allow me to provide professional services for both men and women in high-profile environments.
Timeline
E.l.f Cosmetics Representavie
e.l.f. Cosmetics
06.2024 - Current
Trend Coordinatror
MAC Cosmetics
08.2023 - 03.2024
MAC Artist
Dillards
06.2022 - 07.2023
Color Consultant
Sally Beauty
10.2021 - 11.2022
Cosmetics And Hair
The Makeup Academy
Cosmetology
Tennessee College of Applied Technology
High School Diploma -
Riverdale High School
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