Resourceful Marketing Leader that can successfully execute strategic marketing initiatives and effective brand management in both domestic and international markets. With over 10 years of B2B and B2C marketing experience delivering profitable solutions to drive sales, attract and sustain customers, and build a reputable corporate brand. An ambitious, energetic and creative team builder.
Hi, I’m
Valerie Zabriskie
Park Ridge,IL
Summary
Overview
6
years of professional experience
Work History
Merlin Complete Auto CareHoffman Estates , IL
Marketing Director
07.2019 - 02.2022
Job overview
- Orchestrated and implemented re-branding of Merlin 200,000 Miles Shops to Merlin Complete Auto Care improving brand image, and increasing sales growth.
- Devised and deployed digital marketing plans with effective SEO, SEM, social media, radio, programmatic display ads, and streaming video campaign strategies.
- Organized and executed robust, creative experiential marketing events including, Cars for Coffee, The Chicago Wolves, and The Brookfield Zoo.
- Created and executed online Gift Card program resulting in increased ARO of 100%, and ROI of 207.64%.
- Developed 12-month marketing and media plans to drive sales for Merlin Complete Auto Care.
- Present marketing plans to franchise owners and management at annual and semi annual business conferences.
- Present marketing offers on discovery days to perspective franchise owners to support development to sell new licenses.
- Train new franchise owners during onboarding of marketing practices.
- Track and manage marketing ad funds.
- Monitor weekly and monthly sales data in collaboration with operations to adjust campaigns for increased sales growth.
- Create concept, and scripts for radio ads and commercials.
ISI Telemanagement Solutions, LLCChicago, IL
Marketing Manager
09.2015 - 01.2019
Job overview
- Lead and participate in business and marketing plans and process. Leveraging core marketing capabilities in creation and refinement of marketing plans.
- Leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights from internal and external research, applied results on an on-going basis to the marketing plan.
- Identified key events to grow partner and direct relationships. Ensuring selected events were executed and delivered maximum return on investment. Key events including Cisco Live, Dimension Data Kickoff, and Presidio Exchange with over $2,500,000 opportunities generated.
- Delivered a wide range of marketing tactics with support from the internal marketing team and PR agencies, including overseeing web, social media, event, customer campaign, partner and press management activities.
- Developed branding and marketing partnerships with agencies and clients. Assisting in all aspects of relationships, including, contract negotiations.
- Track and manage Marketing Budgets for campaigns, shows, and internal cost while collaborating with the team to utilize resources effectively and efficiently.
- Presented on key topics internally to Sales, Customer Success Management, and IT Support teams before launch of campaigns. Presented and coached presenters for external presentations at meetings, conferences, and other industry events.
- Developed collateral and assets to support the buying process including benefit realization, business use cases, and likely business outcomes of product implementation. Worked with the team to create a collateral view utilizing Showpad to collaborate with Salesforce.
Education
IADT
Bachelor of Arts from Visual Communications
2011
University Overview
Skills
- Budgeting and allocation
- Press Releases and media releases
- Campaign development
- Google Analytics
- Event planning
- Process improvements
- Promotions and contests
- E-mail marketing campaigns
- Social media engagement
- Digital marketing
- Campaign management
- Strategic planning
- SEO/SEM and analytics
- Media relations
- Competitive analysis
Additional Information
Additional Information
- Concur
- Sage
- Salesforce
- Showpad
- Pardot
- Hootsuite
- Adobe Creative Cloud Suite
- Microsoft Office Suite
- Wrike
Timeline
Marketing Director
Merlin Complete Auto Care
07.2019 - 02.2022
Marketing Manager
ISI Telemanagement Solutions, LLC
09.2015 - 01.2019
IADT
Bachelor of Arts from Visual Communications
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