Valerie Zamora
Miami,FL
Summary
Dynamic Content Marketing Specialist with over six years of experience creating compelling campaigns that amplify brand presence across the food and beverage, lifestyle, entertainment, and wellness industries. Proven track record of driving a 35% increase in engagement, 20% follower growth, and boosting event and campaign sales through innovative social media strategies, influencer partnerships, and high-profile campaigns. Recognized for creativity and measurable results, including contributing to Faena's award-winning digital presence.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Marketing Manager
Faena Hotel Miami Beach
Miami Beach, FL
2024.08 - Current
- Spearhead content strategies for eight diverse accounts spanning food and beverage, entertainment, lifestyle, and wellness, driving a 35% increase in engagement, and a 20% growth in followers.
- Conduct photoshoots for Faena’s outlets (restaurants, theater, spa), and external brand collaborators like Chase Travel, Jimmy Choo, Michelin Guide, and Thrillist, producing high-quality visuals that enhance brand positioning.
- Curate influencer partnerships and user-generated content (UGC) campaigns, boosting brand visibility and organic reach across platforms.
- Collaborate with the design team to develop marketing collateral, ensuring visual assets align with Faena’s luxury branding, and resonate with target audiences.
- Write and refine copy for social media, websites, newsletters, and press releases, consistently increasing guest engagement, and strengthening the brand voice.
Marketing Coordinator
Faena Hotel Miami Beach
Miami Beach, FL
2022.12 - 2024.07
- Designed and implemented email marketing campaigns, utilizing segmentation to increase open and click-through rates.
- Partnered with the PR team to host curated experiences for media, influencers, and journalists, securing coverage in publications such as The New York Times and Forbes.
- Write and edit copy for websites, social media, newsletters, and press releases, ensuring alignment with brand voice and luxury positioning.
- Managed Faena’s online reputation, responding to guest reviews on Google, TripAdvisor, and OTAs, identifying key areas for improvement.
Social Media Specialist
Lipof & McGee Advertising
Plantation, FL
2022.05 - 2022.11
- Managed social media accounts for high-profile clients, including BrandsMart USA, Ep-Pet, and Harley-Davidson dealerships, significantly increasing followers and engagement.
- Developed and executed paid and organic social media campaigns, tailoring strategies to client objectives.
- Collaborated with graphic designers to create impactful visual creatives for digital campaigns.
- Edited scripts for TV commercials in English and Spanish, ensuring alignment with brand messaging.
- Presented analytical reports on social media performance to clients, identifying growth opportunities.
Marketing & Sales Associate
Koosh Jewelers
Hollywood, FL
2021.08 - 2022.05
- Executed strategic campaigns using market research and industry best practices across platforms, including Instagram, Facebook, TikTok, and Pinterest.
- Implemented SEO and keyword research to boost web traffic and enhance brand visibility.
- Created visually engaging content for product photography and graphic design, increasing customer engagement.
- Managed a CRM system and text messaging services to boost sales and customer retention.
- Assisted customers with personalized consultations to recommend jewelry selections, achieving high customer satisfaction and repeat business.
- Consistently surpassed sales goals through product knowledge, exceptional service, and relationship-building with clients.
Social Media Coordinator
Key Biscayne Yacht Club
Key Biscayne, FL
2021.01 - 2021.08
- Enhanced digital presence by managing social media content and website updates, increasing engagement by 250%.
- Designed marketing materials and captured event photography, aligning visuals with the brand’s image.
- Developed comprehensive email and SMS campaign strategies for over 1,000 members, increasing event attendance and engagement.
- Achieved a 500% increase in accounts reached, and a 250% increase in content interactions on Instagram.
Sales and Marketing Associate
HOTWORX
Pembroke Pines, FL
2020.01 - 2021.01
- Sold memberships and retail products while building relationships with local businesses to increase brand awareness.
- Produced and managed social media content on Instagram and TikTok, driving engagement and lead generation.
- Managed Google and Yelp reviews to improve customer satisfaction and generate positive feedback.
- Designed successful sales campaigns, including seasonal promotions for Black Friday and Christmas.
Education
Bachelor of Science - Digital Communications And Media
Florida International University
Miami, FL2022-05
High School Diploma -
Pembroke Pines Charter Highschool
Pembroke Pines2017-05
Skills
- Social Media Management
- Influencer marketing
- Paid advertising
- Email marketing
- Google Analytics
- Brand storytelling
- Copywriting
- Video and Photo Editing
Accomplishments
- Forbes Travel Guide 2023: Contributed to Faena's Best Hotel Instagram of the Year Award, recognized for a stunning and engaging feed
- Condé Nast Traveler 2023: Faena rated #1 in Miami, and Faena Buenos Aires is #1 in South America
- TripAdvisor 2024: Faena Miami Beach was named in the top 1% of hotels worldwide, reflecting exceptional guest engagement
- Faena Recognition: Warrior of the 2nd Quarter Nominee
Certification
- Google Ads Display
- Google Analytics Qualification
- HubSpot Inbound Marketing
Languages
English
Native/ Bilingual
Spanish
Full Professional
Timeline
Content Marketing Manager
Faena Hotel Miami Beach
2024.08 - Current
Marketing Coordinator
Faena Hotel Miami Beach
2022.12 - 2024.07
Social Media Specialist
Lipof & McGee Advertising
2022.05 - 2022.11
Marketing & Sales Associate
Koosh Jewelers
2021.08 - 2022.05
Social Media Coordinator
Key Biscayne Yacht Club
2021.01 - 2021.08
Sales and Marketing Associate
HOTWORX
2020.01 - 2021.01
Bachelor of Science - Digital Communications And Media
Florida International University
High School Diploma -
Pembroke Pines Charter Highschool