Valerie P. White
Middletown,DE
Overview
29
29
years of professional experience
6
6
years of post-secondary education
Work History
Director of Enrollment Management
Community Outreach, St. Anne's Episcopal School
Middletown, DE
07.2020 - Current
- Initiated a strategic marketing and recruitment plan increasing inquiries and applications by 30% and overall enrollment by 20%
- Served on Trustee Committees for Enrollment Management, Strategic Planning, and Middle States Accreditation
- Mined and analyzed data to improve lead qualification and enrollment forecasting
- Collaborated with school leaders and teachers to evaluate and develop new and innovative programming providing key differentiators and added value for families
- Championed efforts to improve customer satisfaction ratings reducing attrition by 50%.
Director of Curriculum and Instruction
St. Anne's Episcopal School
Middletown, DE
06.2018 - 06.2020
- Teamed with subject matter experts in evaluation and revision of training tools in order to continually improve learning platforms
- Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials
- Devised programs to promote diversity and inclusion among staff, faculty and students
- Conferred with educators to rebalance classes, increase resource utilization, and integrate new technology.
Head
Lower School, St. Anne's Episcopal School
Middletown, DE
07.2012 - 06.2018
- Pioneered new and innovative curricula based on the latest research to optimize the effectiveness of educational programming
- Generated $2.4M in grant funding to support the implementation of new programming
- Founded a new preschool program expanding enrollment and establishing a high-quality learning environment for the youngest learners
- Spearheaded the advancement of an outdoor learning program to maximize learning experiences and enhance overall child development
- Cultivated relationships with parents and staff fostering a culture of trust and belonging.
Director of Marketing and Admissions
St. Anne's Episcopal School
Middletown, DE
09.2009 - 06.2012
- Championed new opportunities to enhance communication by leveraging internal communication channels and executing tactics for delivering key messages
- Executed social and digital marketing plans, SEO, and website enhancements
- Cultivated a system for capturing historical data to drive future planning for enrollment and school operations
- Optimized email campaigns to increase open and click-through rates
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Head of Middle School
The Pilot School
Wilmington, DE
06.1998 - 08.2009
- Mentored and evaluated faculty and staff establishing a positive, stimulating learning environment for students and a growth-focused setting for teachers
- Developed and implemented individualized education plans for students and coordinated standardized testing and data analysis to measure student progress
- Facilitated community service programs and assisted with student mentoring programs to enhance the learning experience
- Managed budgets and resources for educational programs.
Advertising Account Executive
The News Journal Media Group
New Castle, DE
07.1994 - 06.1998
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts
- Developed strong relationships with advertisers and negotiated pricing following established procedures
- Created and presented media and advertising packages to prospective customers
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
Education
Master of Education - Elementary Education
Wilmington University
06.1998 - 05.2000
Bachelor of Science Degree - Business Administration, Marketing
University Of Delaware
09.1990 - 05.1994
Skills
Strategic planning
Communications management
Relationship building and retention
Forecasting & Budgeting
Project planning and development
CRM Management (Salesforce, Hubspot, ActiveCampaign)
MS Office
G-Suite, Google For Education
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Summary
Dedicated, thoughtful, leader with an advanced understanding of marketing, technology, organizational management, and customer service principles. Technologically savvy, fast-learner with excellent communication (both verbal and written) skills and strategic planning abilities. In search of new professional challenges with room for advancement in an organization that embraces collaboration, innovation and commitment to ongoing growth.
Timeline
Director of Enrollment Management
Community Outreach, St. Anne's Episcopal School
07.2020 - Current
Director of Curriculum and Instruction
St. Anne's Episcopal School
06.2018 - 06.2020
Head
Lower School, St. Anne's Episcopal School
07.2012 - 06.2018
Director of Marketing and Admissions
St. Anne's Episcopal School
09.2009 - 06.2012
Head of Middle School
The Pilot School
06.1998 - 08.2009
Master of Education - Elementary Education
Wilmington University
06.1998 - 05.2000
Advertising Account Executive
The News Journal Media Group
07.1994 - 06.1998
Bachelor of Science Degree - Business Administration, Marketing
University Of Delaware
09.1990 - 05.1994
Additional Information
- Letters of recommendation and references available upon request.