Vance Caines

• Direct strategy and execution for the Disney Visa Card (Chase), overseeing $1M+ monthly ad spend. Achieved double-digit cardmember growth through precise targeting and optimization.
• Selected as a member of the AI COE, developing proper AI workplace frameworks and Agency POVs for thought leadership.
• Define quarterly media strategy briefs, including campaign parameters, audience segmentation, and testing agendas to drive measurable business impact.
• Manage and mentor a team of 4 analysts. Spearheading training curriculum on Paid Best Practices and processes, elevating team capability in handling sensitive data and emerging tech.

Optimized quarterly ad budgets exceeding five million dollars for B2C brands, achieving strict performance goals.

• Implemented structured testing agenda that nearly doubled yearly ROAS by identifying scalable audience targets.
• Leveraged consumer insights and multi-touch attribution analytics to design campaigns via Google Data Studio.
• Refined new customer acquisition strategies through data-driven analysis.
• Collaborated with creative teams to preserve brand voice authenticity while meeting aggressive targets.