Summary
Overview
Work History
Education
Skills
Timeline
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Vance Gulliksen

North Miami,FL

Summary

Seasoned communications professional with 30 years of experience directing PR and employee communications activities for mass market, premium, luxury/expedition cruise operators with superior copywriting skills, strong media contacts and a proven track record of delivering results across all media platforms.

Overview

29
29
years of professional experience

Work History

Director of Internal Communications

Princess Cruises
02.2022 - Current
  • Partner with C-suite executives and HR professionals on all internal communications to Princess’ 35,000 shipboard and shoreside employees, including company-wide memos, executive talking points, quarterly Town Halls, and various strategic initiatives
  • Oversaw a complete editorial revamp of Tides, a bi-weekly newsletter for shipboard and shoreside employees with feature stories, company goals and objectives, and ship happenings, dramatically increasing readership and engagement
  • Created new profile series focusing on noteworthy teammate accomplishments, with a strong emphasis on DEI
  • Manage crew recognition and reward programs, including the new Princess Cup recognizing top-performing ship fleetwide as well as crew appreciation receptions, in-market charitable activities and cause marketing opportunities
  • Developed a sustainability awareness program in which local business and community leaders and media in key markets such as Seattle, Vancouver and San Francisco toured below-deck spaces to gain a deeper understanding of company’s commitment to environmental protection and preservation
  • Support PR team on drafting press releases, homeport deployment events, press groups, naming ceremonies, event planning, branded partnerships, trade media engagement, and broadcast and b-roll location shoots.

Director of Global Public Relations

Crystal Cruises
10.2021 - 02.2022
  • Served as department’s primary copywriter responsible for all press materials, executive and employee communications, media relations, social media, and crisis management
  • Directed media activities surrounding the launch of Endeavor, Crystal’s first-ever luxury expedition yacht, at the time one of the largest vessels of its kind in cruising
  • Leveraged media contacts to dramatically expand company’s media reach, placing stories and working with journalists and consumer travel writers on press trips and individual sailings, with particular focus on Endeavor’s inaugural season in Antarctica
  • Managed crisis strategy during company’s bankruptcy and dissolution, providing media with ongoing updates of situation.

Senior PR Manager

Carnival Cruise Line
12.1994 - 10.2021
  • Oversaw Carnival’s news bureau, serving as primary copywriter and media contact for consumer, trade, financial and broadcast outlets
  • Managed 26 new ship introductions, including the launch of Mardi Gras, securing a feature segment on Good Morning America coinciding with the ship’s U.S
  • Arrival
  • Conceptualized broadcast series in key homeports like New Orleans, Charleston, Mobile and others that provided local broadcast crews a comprehensive behind-the-scenes look during turnaround days
  • Secured broadcast placements with NBC Nightly News, Today Show, Science Channel, Travel Channel and Discovery focusing on lifestyle stories, in-depth technical programming, and executive interview opportunities
  • Managed crisis communications strategies, serving as company spokesperson and primary media contact for several widely publicized international incidents
  • Oversaw PR events and media activities for branded partnerships and personalities, including Dr
  • Seuss Enterprises, Guy Fieri, Shaquille O’Neal, Emeril Lagasse, New Orleans Saints, Houston Texans, Build-a-Bear, and St
  • Jude Children’s Research Hospital.

Education

Bachelor of Arts - Communications

Florida International University
Miami, Fla.

Skills

  • Copywriting
  • Media Relations
  • Event Planning
  • Crisis Management

Timeline

Director of Internal Communications

Princess Cruises
02.2022 - Current

Director of Global Public Relations

Crystal Cruises
10.2021 - 02.2022

Senior PR Manager

Carnival Cruise Line
12.1994 - 10.2021

Bachelor of Arts - Communications

Florida International University

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Vance Gulliksen