VANESSA BASTIDA
ORANGE
Summary
Dynamic and results-oriented Public Relations major with a strong background in sales, public relations, and brand representation. Skilled in building client relationships, exceeding sales goals, and promoting brand awareness through social media and influencer collaborations. Experienced in managing events, coordinating travel logistics, and leading teams in high-energy, customer-facing environments. Recognized for ability to deliver measurable results while representing brands with enthusiasm.
Overview
7
7
years of professional experience
Work History
Account Executive/Lead Brand Ambassador
Exodus Enterprises
06.2024 - Current
- Represent the brand at national trade shows, driving over $100,000 in sales within a 3-day span through engaging product demonstrations and customer relationship building.
- Plan and coordinate all travel logistics, including booth setup, shipping, and event scheduling. Manage key client accounts, timely orders, and repeat business.
- Serve as the face of the brand, maintaining professionalism and enthusiasm to attract new customers, and strengthen brand loyalty.
Social Media/Customer Sales Lead
Essence One
11.2024 - Current
- Grew the brand’s TikTok presence to become its top marketing channel, with 80% of customers discovering the business through TikTok.
- Collaborated with influencers and Disneyland-focused accounts to drive brand awareness and increase traffic.
- Consistently generated over $10,000 in daily sales while managing a three-person sales team.
- Trained and supervised new sales employees and oversaw daily operations and inventory management for the cart, maintaining smooth and efficient performance.
Sales Representative/Skims Brand Ambassador
Nordstrom
01.2023 - 11.2024
- Drove an average of $5,000 in daily lingerie sales through personalized styling, and exceptional customer service.
- Served as the SKIMS Brand Ambassador, educating customers on fit, fabric, and product details to strengthen brand loyalty.
- Acted as the face of SKIMS within the department, ensuring accurate product representation, and maintaining premium visual merchandising standards.
Event Planner Intern
Newport Beach Film Festival
08.2024 - 10.2024
- Sold out a 200+ ticket Spotlight event through targeted marketing, influencer outreach, and social media promotions.
- Managed the event’s social media accounts, driving ticket sales directly through tracked links, and engaging digital content.
- Coordinated red carpet operations, including guest check-in, press placement, conducted interviews, and event logistics.
Public Relations Intern
OCSC Soccer Club
06.2024 - 08.2024
- Assisted in public relations, social media, and game day operations for a professional soccer team.
- Created and maintained Excel spreadsheets tracking player data, expenses, and team logistics.
- Developed detailed itineraries for away games, coordinating travel, meals, and accommodations.
Team Leader/Party Host
SkyZone
05.2020 - 12.2022
- Led team to ensure smooth event operations, enhancing guest satisfaction and safety.
- Coordinated party activities, creating memorable experiences for guests.
- Guided staff to uphold safety and service standards, fostering a positive environment.
- Fostered a cohesive team environment, implementing strategies that enhanced staff performance and adherence to safety protocols.
Fulfillment Expert
Target
02.2019 - 05.2020
- Fulfilled online orders accurately, enhancing delivery efficiency and customer satisfaction.
- Collaborated with team to streamline operations, ensuring seamless order processing.
- Organized and stocked items for quick retrieval, improving order fulfillment speed.
- Ensured product quality met standards, contributing to reliable service delivery.
Education
Bachelor of Arts - Communications, Public Relations
California State University - Fullerton
Fullerton, CASkills
- Sales team leadership
- Customer relationship management
- Influencer collaboration
- Social media strategy
- Event planning and coordination
- Brand ambassador representation
- Data analysis and reporting
- Account management
- Sales performance optimization
ACTIVITIES
- Public Relations Student Society of America (PRSSA)- Fullerton Chapter
- Fullerton Finish Program
- Psi Chi Fullerton Honors Society
- Alpha Delta Pi
LANGUAGES
Spanish (Proficient)
English (Native)
Timeline
Social Media/Customer Sales Lead
Essence One
11.2024 - Current
Event Planner Intern
Newport Beach Film Festival
08.2024 - 10.2024
Account Executive/Lead Brand Ambassador
Exodus Enterprises
06.2024 - Current
Public Relations Intern
OCSC Soccer Club
06.2024 - 08.2024
Sales Representative/Skims Brand Ambassador
Nordstrom
01.2023 - 11.2024
Team Leader/Party Host
SkyZone
05.2020 - 12.2022
Fulfillment Expert
Target
02.2019 - 05.2020
Bachelor of Arts - Communications, Public Relations
California State University - Fullerton