Vanessa Flowers
Brooklyn,NY
Summary
Marketing and communications professional focused on healthcare enrollment, member engagement, and community outreach. Supports campaign execution, creates member-facing materials, builds partner relationships, and tracks enrollment activity in Excel and internal systems to improve retention, compliance, and operational reporting.
Overview
12
12
years of professional experience
Work History
Sales & Marketing Representative
MetroPlus Health Plan
New York, NY
01.2017 - 01.2026
- Executed community-based marketing and outreach initiatives, resulting in increased membership across Medicaid and Qualified Health Plans
- Represented the organization at community events, increasing brand awareness and generating new enrollment opportunities
- Supported member engagement strategies by educating diverse populations through in-person and event-based communications, enhancing member understanding and participation
- Built strong relationships with community partners and stakeholders to expand outreach opportunities and enhance member experience
- Collaborated with internal teams to align messaging and ensure compliance, facilitating timely delivery of enrollment materials
- Tracked enrollment activity and maintained detailed records using Excel and internal systems to monitor performance and improve processes
- Assisted in onboarding and training new hires, reinforcing communication standards and improving team effectiveness
- Led team to coordinate daily operations and ensure effective communication.
Sales & Marketing Representative
Uniformed Services Family Health Plan
New York, NY
03.2014 - 12.2016
- Supported marketing and outreach through telemarketing campaigns, enhancing lead generation and enrollment
- Educated members on plan benefits, billing, and services through effective client communications
- Maintained and analyzed membership data to support reporting and operational efficiency
- Trained new employees to streamline onboarding and facilitate knowledge transfer
- Provided customer insights to support service improvements and member satisfaction
Education
Master’s Degree - Business Management with Human Resources Management
Southern New Hampshire University
Manchester, NH06-2025
Bachelor’s Degree - Business Administration
Medgar Evers College
Brooklyn05-2019
Skills
- Member engagement strategies
- Lead Generation
- Campaign execution
- Sales Presentation Development
- Data reporting
- Market Trend Analysis
- Stakeholder Communication
- Cross-functional Collaboration
- Healthcare Industry Knowledge
- Presentation design
- Client Relationship Management
Accomplishments
- Exceeded Enrollment and Sales Targets: Successfully enrolled thousands of clients in Medicaid, Qualified Health Plans, and commercial insurance options, consistently surpassing quarterly and annual enrollment goals.
- Client Relationship Management: Built and maintained strong relationships with diverse clients and partners, increasing client retention and generating repeat business through trust and personalized service.
- Leadership and Mentorship: Mentored and trained new agents, improving team performance and efficiency, while fostering a collaborative, client-focused work environment.
Timeline
Sales & Marketing Representative
MetroPlus Health Plan
01.2017 - 01.2026
Sales & Marketing Representative
Uniformed Services Family Health Plan
03.2014 - 12.2016
Master’s Degree - Business Management with Human Resources Management
Southern New Hampshire University
Bachelor’s Degree - Business Administration
Medgar Evers College