VANESSA LAUNDRIE
Houston,USA
Summary
Results-driven Marketing and Partnerships professional and former D1 athlete with an MBA in Marketing and extensive experience in corporate partnership activations, sponsorship fulfillment, and event marketing within professional sports. Expertise in relationship building, cross-functional coordination, and brand activation management. Background in marketing strategy, business communications, and account management enhances ability to deliver exceptional partner experiences in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Partnerships and Premium Services Intern
Milwaukee Brewers Baseball Club
Milwaukee, USA
02.2025 - 10.2025
- Executed sponsorship agreements for game-day and non-game-day events, delivering partner activations, hospitality experiences, VIP events, digital assets, and stadium signage to enhance partner engagement.
- Planned and executed partnership events, strengthening client relationships and boosting sponsor engagement.
- Supported corporate partnership fulfillment by coordinating branded experiences aligned with both partner marketing objectives and organizational initiatives.
- Collaborated across multiple departments to execute premium events while maintaining exceptional service for corporate partners and stakeholders.
- Conducted media monitoring and prepared partnership recap reports that highlighted television exposure, video content, and branding placements to quantify sponsorship value.
Boat Pilot/Tour Guide
Dells Boat Tours
Wisconsin Dells, USA
06.2021 - 07.2026
- Recognized as Pilot of the Year (2023) for leadership, professionalism, and outstanding guest satisfaction.
- Oversaw high-volume operations, ensuring safety and professionalism while optimizing operational efficiency.
- Tailored communication style to diverse audiences, enhancing guest experiences and fostering memorable interactions.
- Cultivated skills in public speaking, relationship building, and customer engagement to enhance service quality in a fast-paced hospitality environment.
Sports Marketing Intern
UW-Milwaukee Sports Marketing
Milwaukee, USA
04.2022 - 12.2022
- Collaborated with marketing and operations teams to coordinate promotional initiatives and streamline event logistics for improved game-day experiences.
- Supported development and execution of marketing campaigns that increased attendance and fan engagement.
- Served as Master of Ceremonies for athletic events, delivering live communications that enhanced fan experience.
Education
Master of Business Administration - Marketing Concentration
University of Wisconsin - Milwaukee
Milwaukee, WI05-2026
Bachelor of Communications - Bachelor of Psychology, Bachelor of Communications
University of Wisconsin - Milwaukee
Milwaukee, WI05-2024
Skills
- Partnership & Account Management
- Corporate Partnerships
- Sponsorship Activation
- Client Relationship Management
- Client Engagement
- Project Coordination
- Event Operations
- Cross-Functional Collaboration
- Marketing Campaign Execution
- Marketing Strategy
- Brand Marketing
- Events Marketing
- Promotional Planning
- Stakeholder Communication
- Business Communications
- Marketing & Communications
- DIGIDECK
- Trak
- SponsorUnited
- Microsoft Office Suite
- Public Speaking
- Microsoft Office Suite
Timeline
Partnerships and Premium Services Intern
Milwaukee Brewers Baseball Club
02.2025 - 10.2025
Sports Marketing Intern
UW-Milwaukee Sports Marketing
04.2022 - 12.2022
Boat Pilot/Tour Guide
Dells Boat Tours
06.2021 - 07.2026
Master of Business Administration - Marketing Concentration
University of Wisconsin - Milwaukee
Bachelor of Communications - Bachelor of Psychology, Bachelor of Communications
University of Wisconsin - Milwaukee