Vanessa Lowe

• National Charity League is multi-generational philanthropic organization of mother and daughters who volunteer close to 3M hours annually to over 6,000 charities in United States.
• Leadership over 220+ member chapter consisting of mothers and their daughters in grades 7th-12th grade.
• Overseeing (12) person board with total budget responsibility of $80k+
• Implemented new financial management and billing software tools creating more efficient chapter billing process and enabling budget visibility.
• Providing strategic leadership in Diversity, Equity, and Inclusion in support of NCL, Incl national DEI programming initiatives.

Senior marketing team leader responsible for developing, managing, and scaling global product marketing strategies to effectively attract, capture, and nurture targeted HCM personas across the sales cycle to influence pipeline and revenue growth.

• Led Go-to-Market strategies, differentiated product messaging, positioning, press announcements, sales enablement, global innovation campaigns, and content creation for Oracle Fusion Cloud HCM product solutions.
• Accountable for driving revenue target of $500M. Marketing efforts grew sales funnel growth by 13% in FY22, ahead of Gartner's projected market growth of 9%.
• Created compelling online/social content, messaging frameworks, customer presentations, solution briefs, data sheets, videos, product tours, and blog content to drive engagement and overall business results.
• Managed all global marketing initiatives related to Oracle HCM product portfolio(Oracle Payroll, OracleMe, Workforce Management, and Oracle Dynamic Skills).
• Delivered product presentations at global enablement sessions, webinars, and analyst briefings.
• Partnered with product leadership on roadmap, value proposition development and drove alignment with sales and demand gen teams to develop cross-sell and upsell strategies for HCM product suite to increase awareness and retention of Oracle customers.

Drove the go-to-market and product marketing strategy for billing and payment products (Billmatrix, ebill,Checkfreepay).

• Partnered with key business stakeholders across product, sales, account management, and global marketing to drive revenue objectives for $400M+ product portfolio.
• Principal product marketing leader managing content creation for annual client financial services conferences: Fisver Forum (4K+ attendees), and Biller Advisory Council (200 attendees).
• Led team of marketers in executing marketing strategies to promote incremental and net new revenue growth. Leadership elevated overall bill of marketing materials (datasheets, videos, pitch decks, brochures, infographics).
• Business Impact: Developed highly successful client consumer enrollment program for Mobile Bill Presentment product—Q1 results had 30% open email rate and 10% overall adoption rate. Launched interactive competitive intelligence sales tools recognized by CEO as best practice. Managed virtual gift card pilot program to 112 CheckFreePay agents nationwide and led brand refresh of CheckFreePay and creation of new value proposition to reflect expanded capabilities of walk-in channel product.

Developed the digital marketing and customer loyalty strategy for InComm's consumer-facing brands: My Vanilla, American Express Serve, American Express Bluebird, and American Express and Vanilla brand Gift Cards.

• Created and implemented results-driven email, messaging, and retention strategies to drive adoption and increase card member revenue across Incomm prepaid product portfolio.
• Built Incomm's CRM strategy for Serve (prepaid) card business and executed launch of organization's first customer (email) loyalty marketing program.
• Developed consumer marketing strategy to support launch of American Express-Buy Online Gift Card E-commerce site.
• Led product marketing efforts with external partners (i.e., Walmart-Bluebird, Target, Jackson Hewitt) on executing integrated Go-to-Market strategies, messaging development, creative design, and consumer campaigns.

Owned all areas of marketing operations for the ADP Total Source (Resource) business. Led team in executing all B2B & B2B2C digital communications (legal, crisis, crisis, e-newsletter), branding, direct mail, website, demand generation, and product marketing.

• Digital Marketing: Redesigned client e-newsletters and achieved 200% increase in engagement rate. Directed execution on email campaigns managed using Eloqua and led A/B creative testing to optimize marketing messaging.
• Product Marketing: Developed product marketing strategy for ADP Resource. Managed redesign of corporate product website and led creative design and development of all marketing collateral.
• Branding: Led rebranding client customer service center across (3) business units. Rebranding efforts included: associate communications, content development, messaging strategy, and business alignment. Developed video series (featuring ADP call-center associates) to highlight "More Human Resource" tagline message to internal associates.

Focused on driving adoption rates for mobile products, increasing customer loyalty, and improving the overall customer experience with Verizon Wireless products and services.

• Led execution on over (10) revenue generation campaigns contributing to 300K+ gross activations.
• Executed Go-To-Market strategy for new products, developed pricing strategy/overage management campaigns, and managed all South Area legal communications.
• Developed prepaid to postpaid conversion marketing campaign which generated $13M in gross revenue and contributed over 90K in gross activations. Program increased South Area net subs by 4% in 3Q15 contributing to best in class performance.

Implemented customer churn reduction strategies, developed win-back programs, and executed over (30) consumer-based campaigns that generated over 1M+ in gross activations.

• Led direct mail, email, SMS (text), and outbound campaign strategies to promote wireless products and services to strategic segments.
• Managed $2M annual telemarketing budget and external vendor call-center team, which drove over 12% upgrade rate on campaigns targeted to key strategic segments.
• Executed customer loyalty program to divest over 100K subs from constrained (3G) cell sites to 4G devices, which resulted in over $50M in networking savings.

• Responsible for the development and execution of B2B account growth programs which included: Enterprise and SMB account lead generation, vertical event operations, webinars and the development of promotional marketing materials.
• Provided marketing support and sales enablement to South Area (5 regional markets) B2B sales teams generating over $20B in annual sales revenue.

• Provided marketing support on various projects within e-CRM, and e-commerce marketing department.
• Managed device accessory campaigns which generated average of 20-25% lift in sales over prior sales year.