VANESSA MARTINEZ
Grand Rapids
Summary
Results-driven marketing professional with hands-on experience in demand generation, digital campaigns, and cross-channel marketing execution. Skilled in leveraging tools such as Marketo, Salesforce, Google Ads, and 6sense to drive pipeline growth and improve lead conversion. Proven ability to manage campaigns, coordinate events, and analyze performance data to inform strategy. Bilingual in English and Spanish, with a strong foundation in marketing and entrepreneurship and a passion for building impactful, growth-focused campaigns.
Overview
3
3
years of professional experience
Work History
Assistant Coach & Social Media Coordinator
Calvin University Men's Volleyball Team
Grand Rapids, MI
09.2025 - Current
- Developed and implemented training programs enhancing player skills and team cohesion.
- Collaborated with the head coach on game strategies, optimizing team performance during competitions.
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Monitored social media channels, analyzing trends and audience interactions for strategic insights.
Demand Marketing Generalist
Service Express
Grand Rapids, MI
01.2026 - 04.2026
- Lead planning and execution of B2B demand-generation programs and onsite/virtual events, managing logistics, vendors, and stakeholder communication.
- Design, launch, and analyze campaigns using Marketo, 6sense, Google Ads, and Salesforce to improve lead quality and funnel conversion.
- Coordinate integrated channels—email, social, events, and strategic gifting (Sendoso)—to boost prospect and customer engagement across the buyer journey.
- Developed and executed digital marketing campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to create cohesive marketing strategies.
Demand Marketing Intern
Service Express
Grand Rapids, MI
05.2023 - 12.2025
- Supported account-based marketing campaigns leveraging 6sense and Marketo; personalized SDR outreach and gifting via Sendoso while tracking engagement in Salesforce.
- Assisted in Google Ads and Google Analytics setup and optimization to improve campaign performance and reporting accuracy.
- Optimized AI chat on-site using Qualified to increase lead capture and improve user experience.
- Prepared campaign performance summaries and insights for stakeholders to inform iterative testing.
- Developed and executed digital marketing campaigns to enhance brand visibility.
Marketing Consultant
Partners Worldwide
Grand Rapids, MI
02.2025 - 04.2025
- Conducted market research to identify consumer trends and inform campaign direction.
- Designed targeted marketing initiatives to increase brand visibility and engagement among young adults and college students.
- Presented research findings and strategic recommendations to the Partners Worldwide board, influencing future marketing priorities and outreach tactics.
Marketing Consultant
Calvin University CALL Program
Grand Rapids, MI
01.2024 - 05.2024
- Conducted market research using surveys, focus groups, and interviews to identify recruitment and retention opportunities for the CALL program.
- Analyzed trends and presented findings that highlighted the need for a feedback loop and diversified outreach strategies.
- Recommended targeted outreach tactics—including printed collateral and community partnerships—to expand program engagement across churches, libraries, and retirement communities.
Education
Bachelor of Arts - Marketing Management & Entrepreneurship
Calvin University
Grand Rapids, MI05-2025
Skills
- Marketing Strategy: Campaign Development
- Market Research
- Data Analysis
- Event Coordination
- Digital Tools: Google Ads
- Marketo
- Salesforce
- 6sense
- Qualtrics
- Qualified
- Sendoso Gifting
- Tech Target
- Creative & Design: Canva
- Premier Pro
- Communication & Workflow: Excel
- Microsoft Outlook
- Mondaycom
- Microsoft Teams
- Languages: Spanish (Fluent)
- CRM management
- Google analytics
- Time management
- Project management
- Event planning
- Vendor relationships
LANGUAGES
Spanish (Fluent)
Timeline
Demand Marketing Generalist
Service Express
01.2026 - 04.2026
Assistant Coach & Social Media Coordinator
Calvin University Men's Volleyball Team
09.2025 - Current
Marketing Consultant
Partners Worldwide
02.2025 - 04.2025
Marketing Consultant
Calvin University CALL Program
01.2024 - 05.2024
Demand Marketing Intern
Service Express
05.2023 - 12.2025
Bachelor of Arts - Marketing Management & Entrepreneurship
Calvin University