VANESSA PEÑA BOTERO

• Developed and managed digital content and marketing initiatives that built brand awareness and engaged a community of over 30,000 followers.
• Planned and executed digital campaigns, educational workshops, and local events to increase audience engagement and generate business opportunities.
• Created social media content, presentations, and promotional materials that supported brand positioning and effectively promoted services.
• Managed client communications and partnerships while coordinating marketing activities for an independent personal styling and branding business.

• Coordinated preparation of communication materials and leadership messages for internal audiences, supporting key organizational initiatives.
• Contributed to internal communications and content development for large U.S. energy company, enhancing message clarity and engagement.
• Drafted internal messages for leadership, employees, and terminal stakeholders.

• Managed the West Elementary School newsletter.
• Coordinated community outreach efforts to ensure consistent messaging across communication materials.
• Wrote clear announcements for staff, parents, and community partners.

• Advised Ministry of Energy leaders on communication strategy and messaging.
• Drafted briefing notes, speeches, and policy messages for public release.
• Researched and drafted reports, articles, and institutional materials, simplifying technical information to improve accessibility for diverse audiences.

• Coordinated communications for institutional projects, events, board meetings, and public engagement activities, enhancing stakeholder awareness.
• Developed and organized content with multiple teams, ensuring alignment with deadlines and institutional messaging.

• Developed and directed risk and crisis communication strategies for oil and gas companies, strengthening reputation protection and crisis response capability.
• Planned and delivered media training for executives and senior leaders, preparing leadership to handle interviews, media questions, and public scrutiny.
• Drafted and issued crisis press releases, guiding clear communication during sensitive events and limiting reputational exposure.