Hi, I’m
Vanessa Poulson
Work Preference
Overview
13
years of professional experience
Work History
Independent Marketing Consultant
Content Specialist
03.2018 - Current
Job overview
- Designed thought leadership and media programs that generated $2M+ in revenue opportunities.
- Produced executive webinar series averaging $437K per session, strengthening enterprise pipelines.
- Created multi-channel campaigns (webinars, blogs, email nurtures) reaching 158K+ prospects and driving $5M+ in measurable opportunities.
- Built Market Transformation content playbook to simplify complex programs into actionable adoption strategies.
- Directed C-Suite communications across social, press, blogs, and internal channels.
- Partnered with clients across tech, healthcare, B2B, consumer goods, public sector, and media industries.
- Enhanced content quality by conducting thorough research and fact-checking.
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
- Developed engaging copy for various platforms, resulting in increased audience engagement and retention.
- Oversaw freelance writers'' work to ensure adherence to established guidelines while maintaining a cohesive brand voice.
- Championed a culture of continuous learning among team members through workshops, trainings, and collaborative brainstorming sessions.
Pearl Certification
Communications Director
09.2023 - 01.2025
Job overview
- Advanced from public-private partnerships to corporate communications, building relationships with states, utilities, federal agencies, and nonprofits.
- Delivered 15+ major media placements in top-tier publications and drove a 30% brand awareness increase.
- Managed a $455K budget, producing sales collateral used with 90% of the target audience.
- Hosted record-breaking events with 70+ government leaders, opening doors to 4 new state contracts.
- Oversaw creative teams, PR strategy, landing pages, press releases, and multimedia campaigns.
Paragon One
Sr. Product & Content Marketing Manager
10.2022 - 09.2023
Job overview
- Generated $2.1M in opportunities through customer and sales messaging strategy.
- Collaborated with 20+ Fortune 1000 companies to produce thought leadership on DEI, CSR, and social impact, boosting enterprise engagement.
- Led GTM strategy for a Fortune 1000-focused enterprise product, ensuring compelling messaging and successful market entry.
Givewith
Digital Marketing Content Manager
05.2021 - 10.2022
Job overview
- Produced content for Fortune 50 clients, strengthening brand story and customer engagement.
- Increased organic traffic by 45% via 100+ social posts, 50+ product descriptions, and 20+ blogs.
BeFunky
Content Marketing Manager
06.2020 - 02.2021
Job overview
- Increased blog traffic by 60% and user engagement by 25% through digital content strategy.
- Managed social presence, reaching 3M+ impressions and 200K+ interactions per month.
Here Molly Girl
Marketing & Social Media Manager
10.2019 - 06.2020
Job overview
- Directed content strategy for 20+ clients, boosting visibility and engagement by 40%.
- Launched influencer marketing programs that scaled reach across consumer markets.
MarketSmiths
Marketing Copywriter
04.2019 - 10.2019
Job overview
- Crafted copy strategies for 15+ clients in medical, legal, tech, and environmental sectors.
- Project-managed client partnerships, driving recurring revenue growth.
Nonahood NewsOrlando, FL
Journalist
07.2015 - 02.2019
Job overview
- Published 100+ articles as lead writer for a 55K+ readership, covering culture, business, and community.
Education
The Pennsylvania State University
B.A. from Journalism & Digital Media
University Overview
Skills
- Content Strategy & Development
- Executive & Internal Communications
- Thought Leadership
- Campaign Planning & Multi-Channel Marketing
- Customer Messaging & Engagement
- Lifecycle & Email Marketing
- PR & Media Relations
- Project Management
- Cross-Functional Leadership
Additional Highlights
Additional Highlights
- Built a grassroots community campaign that engaged local youth and helped preserve a community third space.
- Founder of a local independent record label, driving 1M+ impressions and engagements through music marketing and communications.
- Passion for storytelling, community building, and using strategy + creativity to drive impact.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Summary
Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Languages
English
Native or Bilingual
Timeline
Communications Director
Pearl Certification
09.2023 - 01.2025
Sr. Product & Content Marketing Manager
Paragon One
10.2022 - 09.2023
Digital Marketing Content Manager
Givewith
05.2021 - 10.2022
Content Marketing Manager
BeFunky
06.2020 - 02.2021
Marketing & Social Media Manager
Here Molly Girl
10.2019 - 06.2020
Marketing Copywriter
MarketSmiths
04.2019 - 10.2019
Content Specialist
Independent Marketing Consultant
03.2018 - Current
Journalist
Nonahood News
07.2015 - 02.2019
The Pennsylvania State University
B.A. from Journalism & Digital Media