Vanisa Kumar
East Lansing,MI
Summary
Dedicated and results-driven Advertising Management major with a deep understanding of strategic marketing, brand development, and campaign execution. Proven track record of successfully driving advertising initiatives across various platforms, including digital, print, and social media. Possesses strong analytical skills to optimize campaign performance. Strong creative and strategic thinker, able to conceptualize and execute compelling advertising campaigns that resonate with target audiences. Seeking to leverage academic knowledge and practical experience to contribute to a dynamic advertising team.
Overview
5
5
years of professional experience
Work History
Sales Lead
Journeys Company
01.2023 - Current
- Led a team of sales associates, consistently exceeding monthly sales targets and providing exceptional customer service to drive revenue growth
- Built and maintained strong customer relationships by actively engaging with shoppers, addressing inquiries, and resolving issues promptly, resulting in a 20% increase in customer retention
- Implemented eye-catching visual displays and merchandising strategies to attract customers and promote new products, contributing to a 10% increase in foot traffic.
Volunteer
Planned Parenthood
05.2019 - Current
- Collaborated with the marketing team to develop and execute strategic advertising campaigns aimed at promoting sexual health awareness and access to reproductive healthcare service
- Coordinated and supported community outreach events, facilitating workshops and seminars on reproductive health education, reaching an average of 96 participants per event
- Conducted market research and analysis to identify target demographics and refine messaging, resulting in a 15% increase in outreach effectiveness.
Editor-in-Chief
Chariot Newspaper
08.2018 - 06.2022
- Managed a team of 20+ staff members, (writers, editors, and designers) overseeing all aspects of content creation, production, and distribution for the school publication
- Under my leadership, the publication experienced a 25% increase in readership, thanks to engaging content, engaging promotion, and a user-friendly online presence
- Successfully integrated advertising campaigns into the publication, collaborating with local businesses and advertisers to generate revenue while maintaining editorial integrity.
Education
Bachelor of Arts - Advertising Management
Michigan State University
East Lansing, MI05.2026
Skills
Proficient in MS Office (Word
Excel, Powerpoint) Outlook
Salesforce, and Indesign
Fluent in English and Hindi
Affiliations
- Owen Hall Student Government Member since 2023
- The One Show Student Organization Member since 2023
Timeline
Sales Lead
Journeys Company
01.2023 - Current
Volunteer
Planned Parenthood
05.2019 - Current
Editor-in-Chief
Chariot Newspaper
08.2018 - 06.2022
Bachelor of Arts - Advertising Management
Michigan State University
Similar Profiles
Ferdinando MaielloFerdinando Maiello
Retail Sales Associate at JourneysRetail Sales Associate at Journeys
Britian JacksonBritian Jackson
Retail Sales Associate at Journeys KidzRetail Sales Associate at Journeys Kidz
Alexis CabreraAlexis Cabrera
Sales Lead at JourneysSales Lead at Journeys
Makayla YeagerMakayla Yeager
Real Estate Agent at Macomb Reality of InvestmentsReal Estate Agent at Macomb Reality of Investments
Jayden BharatsinghJayden Bharatsingh
Laborer at WalbridgeLaborer at Walbridge