Summary
Overview
Work History
Education
Skills
Timeline
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Veronica Krencisz

Worcester,MA

Summary

Dynamic retail leader with 7 years of experience driving sales, team performance, and elevated client experiences in high-volume, service-focused environments. Proven success in delivering strong business results, including +26.5% sales growth in 2024 vs. prior year, with standout gains in fragrance (+55.2%) and prestige makeup (+67.6%). Known for building strong, engaged teams, maintaining 0% turnover over 18 months, and cultivating a culture of accountability, service excellence, and brand integrity. Skilled in operational execution, visual merchandising, and talent development. Eager to bring a leadership mindset and loyalty to a premium retail brand like Coach.

Overview

7
7
years of professional experience

Work History

Beauty Manager

Sephora/ JCPenney
Marlborough, MA
06.2021 - Current

•Led a high-performing team to drive customer engagement through personalized service, sales, credit, and loyalty programs, consistently enhancing the overall shopping experience.

•Coached and developed team members in real-time to optimize customer interactions, resolve issues, and close sales.

•Executed visual merchandising and floor set strategies in line with brand and company standards, identifying opportunities for replenishment and recovery.

•Ensured operational excellence by analyzing business trends, building sales-driven schedules, and maintaining compliance with company policies and employment laws.

•Managed inventory, pricing, shrinkage, and backroom operations including DMTO, RTV, and RTW processes to company standards.

•Drove sales and cross-shop traffic through planning and execution of company events in collaboration with store leadership.

•Built a positive team culture by leading hiring, onboarding, and training efforts; partnered with beauty trainers to ensure continuous brand and product education.

•Conducted performance reviews, addressed concerns, and ensured strong bench strength by recruiting internal and external talent.

•Helped train new to position Beauty Managers in the district.

•In 2023 I led the transformation of Sephora Inside Jcpenney into Jcpenney Beauty completing the renovation in 1 month. Managing the contractors, cleaning, merchandising, operations, and education that came with it.

•Led district education as an education captain in collaboration with our beauty field trainer.

•Helped facilitate and lead district calls/meetings from time to time.

Beauty Advisor

Sephora/ JCpenney
Marlborough, MA
10.2018 - 06.2021
  • As beauty advisor I demonstrate excellent customer service on a daily bases. I enthusiastically assist customers with a wide variety of products, including makeup, skincare, hair care, and fragrance needs. Another responsibility is to drive sales, credit applications, and client loyalty to make our weekly and monthly goals. We take on many roles within the store. For example I have participated and lead in many operational processes including brand updates, animations, retrofit, price execution, stock ledger, MTOs and more. As well as maintaining cleanliness and visual standards in all worlds. Lastly I have demonstrated exceptional leadership skills including, training and coaching other associates to set them up for success.

Education

High School Diploma -

Holy Name High School
Worcester, MA
05.2017

Skills

  • Customer engagement with elevated experience and relationship building
  • Real-time coaching, sales leadership, & performance feedback
  • Client conversion through loyalty, credit, and service program execution
  • Visual merchandising & floor set execution
  • Product presentation maintaining brand standards and compliance
  • Business trend analysis, reporting, and KPI management
  • Schedule optimization for peak selling hours and productivity
  • Inventory control & stockroom management
  • Shrink reduction & loss prevention practices
  • DMTO, RTV, RTW, and Defective/Damaged processes & operational compliance
  • Event planning & traffic driving activities
  • Policy enforcement
  • Talent acquisition, onboarding, training, coaching and ongoing education/development
  • Brand & product education coordination
  • Performance reviews & feedback delivery
  • Team culture building & associate engagement
  • Strong communication & leadership presence
  • Cross functional collaboration with store leadership and field partners

Timeline

Beauty Manager

Sephora/ JCPenney
06.2021 - Current

Beauty Advisor

Sephora/ JCpenney
10.2018 - 06.2021

High School Diploma -

Holy Name High School
Veronica Krencisz