VERONICA VAILLANCOURT-ELLIS
Las Cruces,NM
Summary
Results-driven owner and general manager with extensive experience in business operations, team leadership, and customer-focused environments. Proven ability to manage budgets, ensure compliance, build high-performing teams, and drive sustainable growth. Hands-on leader known for accountability, organization, and strong community presence.
Overview
24
24
years of professional experience
Work History
Owner / General Manager
A-List Party Central
Las Cruces, NM
11.2014 - Current
- Oversee daily operations of a family entertainment and event facility
- Manage budgets, expenses, and financial performance
- Hire, train, supervise, and, when necessary, terminate staff
- Ensure compliance with safety standards, policies, and operational procedures
- Provide hands-on leadership to improve customer experience and operational efficiency
General Manager / Market Manager
Adams Radio Group of Las Cruces
01.2013 - 01.2014
- Led the top-ranked cluster of radio stations in the Las Cruces market
- Developed and executed strategic plans to improve performance and revenue
- Managed operating budgets, forecasts, and financial reporting
- Recruited, trained, and supervised cross-functional teams
- Oversaw compliance with FCC regulations and internal standards
Sales Manager
Sunrise Broadcasting / Radio of Las Cruces
01.2002 - 01.2013
- Consistently exceeded sales goals and revenue projections
- Expanded business through advertising, promotions, events, and digital sales
- Built long-term client relationships through consultative selling
- Delivered client presentations and negotiated advertising contracts
Education
Bachelor - Psychology, Mass Communications
University of Wisconsin–Superior
Skills
- Business & Operations Management
- Team Leadership
- Hiring & Training
- Budgeting & Financial Oversight
- Compliance & Risk Management
- Customer Experience
- Strategic Planning
- Sales & Revenue Growth
- Public Relations & Community Engagement
Timeline
Owner / General Manager
A-List Party Central
11.2014 - Current
General Manager / Market Manager
Adams Radio Group of Las Cruces
01.2013 - 01.2014
Sales Manager
Sunrise Broadcasting / Radio of Las Cruces
01.2002 - 01.2013
Bachelor - Psychology, Mass Communications
University of Wisconsin–Superior