Vic Johnson
Prichard,WV
Summary
Dynamic sales and marketing professional with a proven track record at Kellogg Selections, adept in inventory management and customer relations. Excelled in expanding sales territories, driving business growth, and leading educational initiatives. Skilled in event coordination and wine knowledge, consistently achieving significant milestones in competitive markets.
Overview
25
25
years of professional experience
Work History
Sales Representative
Kellogg Selections
Wilmington, NC
02.2019 - Current
- Since joining Kellogg Selections, I have successfully established, expanded, and maintained a thriving sales market in Wilmington, NC, and its surrounding regions, including Southport, Oak Island, Surf City, Hampstead, Sneads Ferry, Carolina Beach, and Wrightsville Beach
- As the sole sales representative for my territory, I have played a pivotal role in driving business growth while simultaneously taking on additional responsibilities that enhance the company’s operations and brand presence
- Website Management: Designed, built, and maintained the company website using Squarespace, ensuring a seamless user experience and up-to-date content
- Social Media Management: Oversaw and grew the company’s Instagram presence through strategic content creation, audience engagement, and performance analytics
- Pricebook Management: Maintained and updated company pricebooks on a weekly basis to ensure accurate and competitive pricing
- Promotion to Marketing & Education Manager (2023): In recognition of my expertise and commitment, I took on the role of Marketing & Education Manager, further broadening my impact within the company by conducting in-depth research and curating educational materials on both new and longstanding producers
- Organizing and leading regular educational video calls with producers and importers, fostering continuous learning and deeper industry connections for our team
- Initiated and managed a hugely successful weekly wine club for a restaurant partner
- This involved liaising with winery owners, representatives, and industry professionals to coordinate events
- Successfully promoted this club as well as led many of the events personally
- Developed and implemented inventory systems for two local restaurants using Excel and devised long-term strategies to maintain these systems efficiently
Buyer/Store Manager
Red Bank Wine
Wilmington, NC
09.2012 - 02.2019
- Began as a part-time employee and swiftly was offered the position of store manager
- Successfully managed the store from 2013 until my departure in early 2019
- Developed and maintained strong relationships with customers to drive repeat business and build loyalty
- Managed daily store operations, including hiring and overseeing staff, training, and setting goals to achieve sales targets
- Accurately tracked and managed inventory, ensuring product availability and efficient stock rotation
- Provided expert knowledge to customers, helping them make informed purchasing decisions
- Grew from being a wine novice to a well-rounded wine professional with a deep understanding of wine, its culture, and history
- Developed my customer relations skills through active interaction with new and repeat clients
Sales/Delivery Associate
Central Ohio Provisions
Columbus, OH
06.2008 - 05.2011
- Facilitated sales and maintained customer relationships, ensuring timely product delivery and high customer satisfaction
- Managed warehouse inventory, optimizing stock levels to meet demand without overstocking
- Collaborated with customers to design and maintain visually appealing product displays, enhancing the shopping experience
Sales Associate
Kroger
Dublin, OH
03.2000 - 04.2007
- Held multiple roles, including grocery clerk, cashier, and head of the beer & wine department, ensuring efficiency across departments
- Managed and merchandised deliveries, keeping shelves stocked and displays appealing
- Trained in customer service excellence, consistently providing a welcoming and positive shopping experience
Education
Diploma of Surfing Studies - Sports Management
Southern Cross University
Tweed Heads, New South Wales, Australia05.2008
Associate degree - Business Management
Columbus Community College
Columbus, OH03.2007
Skills
- Event Coordination
- Promotion
- Inventory Management
- Excel
- Customer Relations
- Wine Knowledge
- Wine Culture
- Wine History
- Sales closing
- Competitor research
- Pipeline building
- Lead prospecting
- Sales forecasting
- Customer relationship building
- Customer needs assessment
- Closing talents
Summary Of Expertise
- Strong foundation in sales, operations management, customer engagement, and inventory control.
- Expertise in wine education, marketing, and event coordination.
Affiliations
- Surfing
Timeline
Sales Representative
Kellogg Selections
02.2019 - Current
Buyer/Store Manager
Red Bank Wine
09.2012 - 02.2019
Sales/Delivery Associate
Central Ohio Provisions
06.2008 - 05.2011
Sales Associate
Kroger
03.2000 - 04.2007
Diploma of Surfing Studies - Sports Management
Southern Cross University
Associate degree - Business Management
Columbus Community College
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