Vicktoria Erzen
1900-12,1900-12
Summary
Award-winning packaging strategist with manufacturer-side experience and international market exposure.
With over a decade of experience, I worked with leading Brazilian brands including Natura, Hering, and Cacau Show, translating brand vision into scalable, production-ready packaging systems.
At NobelPack Embalagens, I led packaging development and guided clients through key production decisions across materials, printing technologies, budgets, and scale.
Currently, as Head of Design at NVK Agency, I lead brand and graphic design initiatives, directing creative teams in the development of visual identities and branding systems.
Overview
13
13
years of professional experience
Work History
Head of Design
NVK Agency
São Paulo, SP - Brazil
2017.05 - Current
- Led brand and graphic design strategy, delivering cohesive visual identities and branding systems across multiple industries
- Directed and mentored creative teams, establishing creative standards and ensuring consistent, high-quality execution
- Translated client brand positioning and business goals into clear, market-relevant visual languages
- Structured creative workflows and delivery processes to improve speed, consistency, and quality
- Oversaw end-to-end creative delivery across print, digital, and packaging touchpoints
- Delivered projects for 10+ market segments and international markets including Brazil, the United States, Turkey, Spain, and Angola
International Business | Packaging Specialist
Nobelpack Embalagens
São Paulo, SP - Brazil
2012.11 - 2024.10
- Led packaging development for major consumer brands, aligning brand strategy, manufacturing feasibility, and market requirements
- Drove innovation in packaging concepts and technical solutions, overseeing testing and validation
- Worked directly with factories and suppliers, influencing decisions on materials, printing technologies, finishes, cost, and scale
- Negotiated balanced production solutions across budget, quality, sustainability, and scalability
- Advised clients on market trends, production risks, and long-term packaging strategy
- Conducted U.S. market research to support international expansion and strategic positioning
- Contributed to award-winning sustainable packaging solutions, including the Natura Biōme project
Education
Bachelor of Arts - Industrial Design
Mackenzie University
São Paulo - Brazil2014-12
Skills
- Brand strategy and packaging solution development (concept to production)
- Creative and cross-functional team leadership
- Supplier and manufacturing relationship management
- Design feasibility, cost, and production analysis
- End-to-end print and packaging production workflows, including prototyping
- Printing technologies expertise (flexographic, digital, offset)
- Materials, substrates, finishes, and scalability evaluation
Accomplishments
“Grandes Cases de Embalagem” - Sustainable Packaging (2022).
Awarded for the Natura Biōme project — a sustainable solid cosmetics packaging solution developed under regenerative design principles.
Awarded for the Natura Biōme project — a sustainable solid cosmetics packaging solution developed under regenerative design principles.
Languages
English
Native/ Bilingual
Spanish
Full Professional
Portuguese
Native/ Bilingual
References
References available upon request.
Skills
- Brand strategy and packaging solutions
- Project coordination and team oversight
- Client relations management
- Analytical problem solving
- Communication effectiveness and time efficiency
- Adobe Creative Suite expertise
- Design for print and packaging
- Prototyping techniques
Affiliations
California Wildfire Relief Volunteer - Los Angeles, CA (2025)
Skills
- Brand strategy and packaging solutions
- Project coordination and team oversight
- Client relations management
- Analytical problem solving
- Communication effectiveness and time efficiency
- Adobe Creative Suite expertise
- Design for print and packaging
- Prototyping techniques
Timeline
Head of Design
NVK Agency
2017.05 - Current
International Business | Packaging Specialist
Nobelpack Embalagens
2012.11 - 2024.10
Bachelor of Arts - Industrial Design
Mackenzie University