VICTOR HERRERA
Work Preference
Summary
Transformational and results-driven Talent Acquisition Leader with extensive experience in leading strategic recruitment initiatives, process optimization, and leadership development. Recognized for driving organizational growth through innovative recruitment strategies, elevating candidate experiences, and building high-performing teams. Proven expertise in creating strong employer brands, fostering cross-functional collaborations, and achieving remarkable business outcomes.
Overview
13
13
years of professional experience
Work History
Senior Director of Talent Acquisition & Retention
Mattress Warehouse
Totowa, NJ
02.2024 - Current
- Led strategic initiatives to enhance operational effectiveness and drive organizational growth.
- Developed and implemented performance metrics to monitor team progress and improve accountability.
- Managed cross-functional teams to streamline processes and optimize resource allocation across departments.
- Spearheaded training programs to elevate staff capabilities and foster a culture of continuous improvement.
Vice President of Talent Acquisition
The RoomPlace
Lombard, IL
03.2023 - 10.2023
- Pioneered end-to-end talent acquisition strategies across The RoomPlace and its affiliates (Apt2B, FlipIt, Seatables).
- Innovatively developed a manager training program, emphasizing bias mitigation and attitude-based hiring, resulting in an exceptional 43% reduction in 90-day turnover.
- Revolutionized the application process, enhancing the candidate journey and achieving an impressive 400% surge in applicant flow.
- Spearheaded a comprehensive employer branding strategy, elevating our online presence on platforms such as GlassDoor, Indeed, Comparably, and InHerSight. This led to an outstanding 125% surge in overall ratings and recognition as a Top Furniture Retailer for Women to Work For.
- Strategically optimized recruitment processes, eliminating reliance on third-party agencies, delivering cost savings exceeding $600,000.
- Initiated a 9-Box succession planning program, identifying top internal talent for key leadership roles.
- Crafted engaging testimonial videos and targeted recruitment campaigns, driving an 85% growth in LinkedIn followers within the first three months.
- Enhanced job descriptions and postings to ensure gender-neutral, SEO-optimized alignment with company culture and objectives.
- Provided strategic insights and expertise as the functional leader of talent acquisition, thereby supporting HR functions and overall talent decision-making.
- Developed and monitored performance metrics to gauge the effectiveness of the Talent Acquisition Team.
- Managed strategic aspects of job board utilization, budget, and third-party recruitment agency relationships.
Recruiting Manager – Global Recruitment Marketing Manager
Bob’s Discount Furniture
03.2013 - 01.2023
- Structure and execute high-impact and inclusive talent attraction strategies for high volume recruiting, breaking away from the traditional job advertising models and leverage nontraditional sourcing strategies and programmatic advertising channels.
- Transformed the recruiting process of new stores, opening 10-18 stores a year each hiring 30-40 associates and 3-5 managers while still supporting over 100 legacy stores with a team of 5 Talent Acquisition Partners.
- Implemented last-minute changes to meet the hiring needs of 11 new stores which were moved up 4-6 weeks while we were down 2 TA Partners. Hired more than 23 store leadership positions, 350+ Commissioned Sales and hourly associates and recruited and trained a new TA Partner in 2 ½ months meeting our new staffing goal.
- Lead the implementation and optimization for recruitment tech stack, successfully launching several large-scale projects including HireVue, Taleo Business Edition, and multiple career sites.
- Partner with senior executives and leaders across multiple business sectors, devising strategies to ensure pay equity, compensation competitiveness, and diversity initiatives.
- Initiated a multi-pronged recruitment campaign to meet the immediate hiring needs of 60+ Class A CDL Drivers within 5 Distribution Centers across the country. Campaign resulted in 3,000+ applicants (350% increase) in a 6-month period with 60+ hires and a 92% retention rate.
- Directly responsible for the recruiting budget and vendor relationships, keeping a keen eye on metrics and ROI.
- Saved the department over $350K in 2022 negotiating a more inclusive renewal with an existing partner and eliminating lesser performing partnership while maintaining quality applicant flow and increasing applicant conversions.
- Served as the Project Manager for the implementation of Allyo-SMS / Chatbot.
- Initiated several ongoing Diversity, Equity, and Inclusion projects showcasing the diversity and culture at Bob’s to both external and internal candidates.
- Co Leader of the company’s first Employee Resource Group for Women in Leadership.
- Internal campaign resulted in the nomination and awarded - Women In Trucking- Top Companies in Transportation for Women to Work Award 2022.
- Spearheaded a campaign on InHerSight.com bringing our rating from 1.6 out of 5 to a 4.0 and being selected as the #1 Best Furniture Company for Women to Work For Award – InHerSight 2022 – 2023 & a Top 20 Best Consumer Goods Companies – InHerSight 2022 - 2023.
- Built a team and spearheaded writing the Bob’s Discount Furniture DE&I Mission Statement and the creation of a Diversity Employee Dashboard on Workday with links to trainings, informational videos, leadership profiles, and a celebration calendar.
- Lead the recruiting of new stores, 10-18 stores a year each hiring 20-40 associates and 3-5 managers.
- Made several last-minute changes and led the team to staff 11 new stores which were moved up 4-6 weeks while down 2 TA Partners. Hired more than 23 store leadership positions, 350+ Commissioned Sales and hourly associates and recruited and trained a new TA Partner in 2 ½ months.
- Created all employer branding and maintained reputation sites.
- 500 % increase in current employee Glassdoor reviews. Employer rating score increased from 3.6 out of 5 to a 4.1 in 6 months.
New Store Recruiting Manager
Bob’s Discount Furniture
03.2016 - 09.2019
- Lead a team of 2-6 TA partners 4 TA Coordinators in the support of New Stores and Legacy Stores.
- Conduct cross functional training for our TA Team and company Leadership Teams, focused on sourcing social media sites, interviewing skills, recruiting process, diversity hiring, identifying, and eliminating unconscious biases, email marketing effectiveness and candidate engagement.
- Transformed recruitment process for Sales Associates, implementing HireVue, a digital interview platform with an AI component that predicts future performance.
- Traveled to all New Store Locations to establish relationships with local Workforce Development Board, Department of Labor, Town Officials, Chambers of Commerce, and other organizations with a focus on helping the community with employment opportunities.
- Negotiated contracts with hotels and other venues to host large scale hiring events and trainings, saving the company tens of thousands of dollars on overnight stays and venue expenses for each new store.
- Started and led the Bob’s Recruitment Affinity Group (B.R.A.G.) with a team of 20 Leaders across multiple business units.
- Created an employee advocacy program for store management teams, resulting in many hires noting they were influenced to join the company because of all the great posts on social.
- Selected to represent the field recruiting department in the selection, design, implementation, stabilization, and optimization of the Workday HRIS/ATS.
Lead Recruiter
Bob’s Discount Furniture
10.2013 - 03.2016
- Provide full cycle recruiting support for all new stores along with legacy stores and other departments.
- Ensure that Bob’s branding is consistent on our career website and multiple on-line company pages.
- Collaborate with consulting firm to integrate, optimize and maintain Taleo ATS.
- Tools: LinkedIn Recruiter, LinkedIn Marketing, EMSI Reporting, Facebook Ads, Workday ATS, Taleo TBE, ADP WorkforceNow, CareerArc, Various Programmatic Sites, Advanced Boolean and Google commands, HireVue, Adobe Premier, Photoshop, HTML
Skills
- Talent Acquisition
- Recruitment
- HR
- Human Resources
- Sourcing
- Employer Branding
- Recruitment Marketing
- Diversity
- Equity and Inclusion
- Candidate Experience
- Candidate journey
- Hiring
- Interviewing
- Screening
- Talent Management
- Talent Pipelines
- LinkedIn Recruiter
- Recruitment Technology
- Sourcing Strategies
- Talent Sourcing
- HRIS
- ATS
- Human resources information systems
- Applicant tracking systems
- Leadership Development
- Networking
- Candidate Assessment
- Predictive Analytics
- Recruitment Metrics
- Talent Pool
Websites
Keywords
- Talent Acquisition
- Recruitment
- HR
- Human Resources
- Sourcing
- Employer Branding
- Recruitment Marketing
- Diversity
- Equity and Inclusion
- Candidate Experience
- Hiring
- Interviewing
- Screening
- Talent Management
- Talent Pipelines
- LinkedIn Recruiter
- Recruitment Technology
- Sourcing Strategies
- HRIS
- ATS
- Leadership Development
- Networking
- Candidate Assessment
- Predictive Analytics
- Recruitment Metrics
- Talent Pool
Speaking Engagements
- Furniture Today Leadership Conference, 2018, 2020
- Furniture Today Leadership Conference, 2018
Hashtags
- #TalentAcquisition
- #Recruitment
- #HR
- #humanresources
- #EmployerBranding
- #DiversityandInclusion
- #CandidateExperience
- #HiringTips
- #RecruitmentTech
- #InterviewingTips
- #SourcingStrategies
- #HRAnalytics
- #TalentManagement
- #LinkedInRecruiter
- #RecruitmentMarketing
- #HRLeadership
- #CareerAdvice
- #JobSearch
- #Networking
- #TalentDevelopment
- #HiringTrends
Awards
- 2022, HireVue Customer Excellence “Rock Star” Award
- 2022, 21 Standout Recruitment Marketing Leaders from the Northeast by Comparably
Affiliations
- Volunteer Coach - Police Athletic League
Languages
Spanish
Native or Bilingual
Quote
Whether you think you can or whether you think you can’t, you’re right!
Henry Ford
Timeline
Senior Director of Talent Acquisition & Retention
Mattress Warehouse
02.2024 - Current
Vice President of Talent Acquisition
The RoomPlace
03.2023 - 10.2023
New Store Recruiting Manager
Bob’s Discount Furniture
03.2016 - 09.2019
Lead Recruiter
Bob’s Discount Furniture
10.2013 - 03.2016
Recruiting Manager – Global Recruitment Marketing Manager
Bob’s Discount Furniture
03.2013 - 01.2023