Victor Perez

• Cross-Cultural Strategist and Creative Planner increasing the level of brand relevance while unveiling more life-centric opportunities that consumers can relate to by:
• Creating uncharted Brand Territory: why compete in an oversaturated media landscape with expected approaches when you can play in your own space
• A purpose-driven marketing strategy to create your lane instead of sharing the road with everyone else
• Providing Future Forward Thinking: too many strategies are only concerned with the now when the future is just around the corner
• We pave the way for three years of brand strategy so you have a roadmap guiding you every step of the way with broad strokes of innovation to specific messaging plans.
• Developing Custom Retail Calendars: you don’t have to have a sale when everyone else does
• On the other hand, it might make the most sense not to
• So instead, we’ll uncover the hidden brand truths that bring the demand to you and create bigger and better opportunities for your brand to stand out during less predictable moments.
• Creative Brand Retailing Touch: when the marketing strategy is in place, it’s time to see how it might come to life through creativity
• We can help with everything from marketing strategy to creative process and all the steps you need to improve how you reach and interact with consumers.

• Successfully orchestrated the strategic planning of 15 annual campaigns, driving the business forward in a highly competitive industry; identified new business opportunities supporting the business plan and strategic objectives; provided leadership and strategic guidance for accumulating key business and customer insights to create targeted campaigns.

• Championed identifying, designing, and delivering various improvement initiatives; developed and instituted a year-long qualitative research learning plan that generated a library of actionable insights.

• Managed all marketing initiatives; identified and grew key revenue drivers; designed the brand's first digital and social media content architecture; reviewed new technologies and kept the company at the forefront of developments in digital marketing; aligned technographic insights with channel behaviors, driving significant engagement and SEO enhancement.

• Created valuable, relevant content that attracted, acquired, engaged, and turned social media audiences into loyal followers; delivered content that thoroughly catered to the target audience's needs; achieved more than 50% complete ad views and 20% share-ability rate.

• Proactively worked to provide the company with the best possible results, continuously adding increased value to the customers' business; launched new services: Money Back Guarantee, AdMatch, Christmas Price Guarantee Savings Catcher, Shipping Pass, and Online Baby Center.

• Maintained consistent messaging and adherence to the company’s brand guidelines; coauthored Walmart's Hispanic AOP; was a primary driver of in-culture strategic prioritization.

• Managed the overall brand performance, creating and implementing brand plans that augment brand equity, contributing to enhanced sales and customer loyalty; surpassed results in brand engagement and brand recall by more than 20% of the ABX norm on the 2015 and 2016 advertising campaigns; maintained AC Nielsen rank as #1 retailer in brand awareness since 2012.