Natalie Smith
Houston,Texas
Summary
With 10 years of experience in the alcohol beverage industry, I am a diligent professional with a strong background in management, sales, marketing, and customer service. I have successfully launched new products, executed effective marketing strategies, and identified growth opportunities to drive business success.
Overview
2025
2025
years of professional experience
Work History
Brand Ambassador
1953 Tequila
08.2024 - Current
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Coordinated 41 successful placements off-premise and 10 on-premise within Houston and surrounding areas in under four months.
- Rendered professional coaching for peers shortly after integration.
- Attained an 86% success rate in optimizing distribution channels.
- Managed daily tasks independently without supervision.
Sales Lead (Pernod Ricard Division)
RNDC
06.2021 - 08.2024
- Performed floor moves, merchandising, display maintenance, and shelf pricing to keep product areas well-stocked, organized, and current.
- Utilized CRM software tools to manage sales and track the progress of each sales cycle stage.
- Delivered exceptional customer service by addressing concerns promptly and offering tailored solutions to meet clients" needs.
- Exceeded sales targets consistently through proactive prospecting, relationship-building, and exceptional account service.
- Managed key accounts with a focus on maintaining long-term partnerships and maximizing revenue potential.
Brand Ambassador (Proximo Spirits & Brown-Foreman)
Perfect 10 Promotions
05.2018 - 06.2021
- Promoted a positive company image through superior customer service experiences.
- Introduced sales, promotions, and other brand initiatives to gain customer loyalty.
- Organized promotional events to introduce new products and services to the public.
- Worked on promotional events for different products, persuading customers to purchase, and documenting sales.
- Increased client profits by establishing strong brand representation through face-to-face marketing
District Operations Manager
Ralston Discount Liquor
- Managed the day-to-day operations of multiple stores within the district, including staffing, customer service, inventory management, budgeting, and sales goals.
- Analyzed sales trends in order to develop effective promotions that increased foot traffic in stores.
- Monitored store budgets regularly to ensure financial objectives were met or exceeded.
- Oversaw the recruitment process for new employees in the district, including interviewing, hiring, training, and onboarding.
- Conducted periodic audits of personnel records such as time cards and payroll information.
Education
MBA - Business Administration
Purdue University Global
West Lafayette, IN12.2023
Bachelors Of Science - Crime Scene Investigation
Purdue University Global
West Lafayette, IN03.2021
Associate Of Applied Science - Criminology
Purdue University Global
West Lafayette, IN05.2019
Skills
Territory Management
Branding
Goal Setting and Performance Metrics
Scheduling and Calendar Management
Customer Service
Persuasive Presentation
Account Management
Strategic Planning
Complex Problem-Solving
Marketing
Licenses
Licensed Notary Public
Timeline
Brand Ambassador
1953 Tequila
08.2024 - Current
Sales Lead (Pernod Ricard Division)
RNDC
06.2021 - 08.2024
Brand Ambassador (Proximo Spirits & Brown-Foreman)
Perfect 10 Promotions
05.2018 - 06.2021
District Operations Manager
Ralston Discount Liquor
MBA - Business Administration
Purdue University Global
Bachelors Of Science - Crime Scene Investigation
Purdue University Global
Associate Of Applied Science - Criminology
Purdue University Global