Summary
Strategic marketing program manager with over 10 years of experience in healthcare, focusing on project management, commercial strategy, and go-to-market execution. Demonstrated ability to create data-driven marketing programs that boost engagement and drive growth. Skilled in leading large-scale, cross-functional initiatives from concept to execution, with a strong emphasis on team leadership and collaboration.
Overview
10
10
years of professional experience
Work History
Senior Marketing Manager, Commercial Strategy
Hanger Clinic Prosthetics and Orthotics
09.2022 - Current
- Planned and executed internal conversion project for cranial orthotic device, generating $1.2 million in value.
- Coordinated multi-channel go-to-market strategies that improved product visibility and engagement.
- Developed marketing materials for field sales team, ensuring consistent brand messaging across regions.
- Analyzed market conditions, and industry trends to inform project strategies.
- Facilitated patient focus groups for insights that shaped content and messaging.
- Developed dashboards with analytics teams to monitor key performance indicators (KPIs).
- Conducted quality reviews of marketing collateral to ensure accuracy and brand alignment.
- Led commercial strategy projects that enhanced scalability and optimized resource allocation.
- Managed stakeholder relationships to ensure project buy-in and support.
Marketing Program Manager, National Partnerships and Ambassador Program
Hanger Clinic Prosthetic and Orthotics
09.2022 - 01.2025
- Established and launched patient ambassador program, enhancing brand voice authenticity.
- Led a team of 15 ambassadors with limb differences, creating content for marketing channels.
- Implemented an email campaign achieving a 70% open rate and 13% click rate.
- Collaborated with community organizations to amplifying brand awareness.
- Managed direct report.
- Collaborated with sales and clinical teams to maximize local partnership impact.
- Reviewed marketing materials for accuracy and messaging clarity.
- Developed KPI dashboard to evaluate grassroots marketing initiatives.
Marketing Operations Manager
Toms Pro Bike
05.2021 - 10.2023
- Developed B2C multi-channel lifecycle marketing strategy to increase brand visibility.
- Managed campaign execution across multiple digital platforms, maximizing reach and engagement.
- Coordinated social media calendar and marketing events to engage target audiences.
- Created marketing strategies that increased brand visibility and customer engagement.
- Implemented inventory and POS system, enhancing reporting and sales across four locations.
- Tracked and entered inventory data to maintain accurate stock levels.
Relationship Marketing Manager
WellNow Urgent Care
11.2017 - 06.2021
- Managed $2M marketing budget, optimizing ROI and enhancing community influence through strategic program execution.
- Collaborated with regional teams to develop targeted marketing strategies that improved performance in underperforming areas.
- Developed and executed a data-driven strategy, boosting patient retention and follow-up visit rates.
- Launched a new patient engagement program with segmented email and SMS marketing.
- Crafted engaging social media strategy across platforms, attracting diverse audiences with relatable content and increasing brand engagement.
- Managed partnership contracts, leveraging partner channels to enhance brand visibility and community ties.
- Conducted quality reviews of marketing materials ensuring brand alignment and messaging precision.
- Mentored direct reports, providing daily guidance and management oversight.
Manager of Community and Workplace Wellbeing
Mental Health Association of Erie County
12.2015 - 12.2017
- Designed and implemented comprehensive workplace mental health program in Western New York.
- Secured grant funding for dedicated position to advance mental health initiatives.
- Collaborated with leaders of New York State DSRIP grant to ensure compliance with all program requirements.
- Researched market trends and gaps in workplace mental health for management and employees.
- Created targeted marketing materials to enhance visibility and engagement for mindset program.
- Utilized Salesforce for tracking, analyzing, and identifying growth opportunities.
Education
MS - Exercise Science, Cardiac Rehabilitation
05-2010
- Summa Cum Laude Recipient
BS - Psychology and Human Development
05-2008
- Cum Laude Recipient
Skills
- Campaign execution
- Project management
- Multi-channel marketing experience
- Data analysis
- Stakeholder engagement
- Cross-functional collaboration
- Strategic thinking
- Team leadership
- Innovative mindset
- Proficient in Claude & Copilot
Top five CliftonStrengths: learner, achiever, relator, discipline, communication
Accomplishments
• Engagement Program Leader, Hanger Clinic, Selected by the Chief Marketing Officer to lead engagement efforts for a 55-person marketing team.
• Wellness Council of America, WELCOA, Top 50 Health Promotion Professionals, 2017. Peer-selected and judged.
• Completed Ironman Lake Placid, 2014, demonstrated discipline and resilience.
• Wellness Council of America (WELCOA), Published Article, 2017, A Case Study in Holistic Wellness Programming with New Era Cap Company.
• Wellness Council of America, WELCOA, Top 50 Health Promotion Professionals, 2017. Peer-selected and judged.
• Completed Ironman Lake Placid, 2014, demonstrated discipline and resilience.
• Wellness Council of America (WELCOA), Published Article, 2017, A Case Study in Holistic Wellness Programming with New Era Cap Company.
Timeline
Senior Marketing Manager, Commercial Strategy - Hanger Clinic Prosthetics and Orthotics
09.2022 - Current
Marketing Program Manager, National Partnerships and Ambassador Program - Hanger Clinic Prosthetic and Orthotics
09.2022 - 01.2025
Marketing Operations Manager - Toms Pro Bike
05.2021 - 10.2023
Relationship Marketing Manager - WellNow Urgent Care
11.2017 - 06.2021
Manager of Community and Workplace Wellbeing - Mental Health Association of Erie County
12.2015 - 12.2017
CANISIUS UNIVERSITY - MS, Exercise Science, Cardiac Rehabilitation
UNIVERSITY OF WISCONSIN, GREEN BAY - BS, Psychology and Human Development