VICTORIA ESCAMILLA
San Antonio,TX
Summary
Innovative Marketing officer with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, social media engagement and generating leads. Detail-oriented, attentive and creative thinker.
Overview
11
11
years of professional experience
Work History
Affiliate Marketing Officer
Randolph Brooks Federal Credit Union
02.2020 - Current
- Created and successfully managed projects comprising multiple advertising tasks such as copywriting, scheduling, design, printing, compliance regulations and coordinating events, seminars and webinars
- Developed and managed a series of direct and indirect marketing campaigns to generate business leads and brand awareness
- Devised content strategies that incorporated multiple prospecting tactics to effectively engage target audiences, including direct mail, email, retargeting ads and paid social media ads
- Consulted with affiliated business unit leaders and staff daily to ensure marketing material and operational services align with the RBFCU Services brand guidelines
- Assisted with internal and external marketing tasks for seven affiliated business programs and over 30 affiliated team members, including training, proofing, branch requests, testing digital forms, budgeting, overseeing inventory and collaborating with external vendors
- Prepared and presented monthly reports to leadership consisting of campaign briefs, project timelines, marketing data and new operational and advertising recommendations
- Improved website visibility through development and implementation of SEO strategies
- Launched a company re-brand for the affiliate mortgage business unit
- Created and launched individual social media channels and content strategies for the affiliate mortgage and title company business units
Marketing and Merchandising Manager
Diamonds Direct
03.2018 - 02.2020
- Conceptualized and oversaw all in-store and off-site event planning, advertising, partnerships and overall brand management
- Organized and implemented fundraising initiatives at nonprofit galas/events and social organizations
- Built and maintained strong relationships with local charitable organizations, businesses, professional sports teams, media partners, influencers and publications, as well as with other wedding industry vendors to expand brand reach and credibility
- Continually maintained and improved company's reputation and positive image in markets served
- Collaborated with marketing team for prompt promotion of products
- Generated and executed multi-pronged and comprehensive marketing outreach strategies to increase and maintain consumer awareness and achieve recognition as a luxury retailer
- Improved store layouts and visual merchandising, creating a more appealing shopping experience for customers
- Copywriting ad-itorial content for local print, such as San Antonio Weddings Magazine
- Oversaw in-store merchandising and brand management
- Responsible for annual fiscal planning and budget management for San Antonio market
- Enhanced customer engagement by creating and publishing original content weekly for Diamonds Direct social media channels for the San Antonio and Austin, Texas markets and Diamonds Direct's blog
Marketing Account Manager
Breakaway Practice
07.2017 - 03.2018
- Managed and executed on-going marketing campaigns, both digital and direct mail for 60+ clients
- Screened and scheduled sales meetings for clients and Director of Marketing
- Regularly scheduled touch-base calls with clients to review reporting
- Assisted with management of many website projects, postcard designs, branding and other creative
- Regularly updated and managed all internal status reports and trackers
- Acquire and organize all client/office information for on-boarding purposes
- Utilized Customer Relationship Management (CRM) and project management tools
- Communicated with vendors to ensure projects are on track and provide all information needed
- Managed social media services, creating original content and posting on behalf of clients
- As necessary, maintained close communication with clients to ensure quality customer service, manage their expectations and ultimately keep them calm at all times throughout the business relationship
Supervisor / Visual Merchandising Manager
Kate Spade New York
12.2014 - 07.2017
- Model and led sales team by developing repeat business and maximizing sales through proactive client outreach
- Educated team on sales plans, personal sales goals and store stats
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions
- Analyzed sales figures and re-forecasted future sales based on traffic and business trends
- Performed and supervised store opening and closing procedures
- Oversaw visual merchandising for new collections and store product change-outs
- Accurately processed all pos transactions and inventory functions
Education
BBA - Business Marketing
University of The Incarnate Word
San Antonio, TX05.2016
Skills
- Project management
- Strategic content creation
- Campaign planning and management
- Event planning/coordinating
- Marketing and advertising
- Budgeting and annual planning
- Marketing analytics
- Copywriting
- Media buying
- Non-profit networking and fundraising
- Content development for social platforms
- Brand-building strategies
Timeline
Affiliate Marketing Officer
Randolph Brooks Federal Credit Union
02.2020 - Current
Marketing and Merchandising Manager
Diamonds Direct
03.2018 - 02.2020
Marketing Account Manager
Breakaway Practice
07.2017 - 03.2018
Supervisor / Visual Merchandising Manager
Kate Spade New York
12.2014 - 07.2017
BBA - Business Marketing
University of The Incarnate Word
Software
- Microsoft Office
- Workfront
- Sprout
- Hootsuite
- LinkedIn Ad Manager
- Meta Ads Manager
- ActivePipe
- Qualtrics