VICTORIA GUZMAN
Saratoga Springs,NY
Summary
Outgoing sales leader with a proven track record at John Robshaw Textiles, excelling in sales strategy and account management. Expert in leveraging market forecasting to drive revenue growth and enhance product offerings. Passionate about building strong customer relationships and delivering innovative merchandising solutions that resonate with market trends.
Overview
11
11
years of professional experience
Work History
Director of Sales & Merchandising
John Robshaw Textiles
New York, USA
06.2026 - Current
- Directs merchandising strategies and assortment plans, reviews analytics and market trends to drive growth for national wholesale accounts.
- Partners with executive leadership on sales growth initiatives, forecasting, and market expansion efforts.
- Manages relationships with four major national retailers and a network of 10 independent sales representatives across the U.S.
- Directs meetings with Design, Product Development, Marketing, and Executive departments to launch new collections.
Sales and Merchandising Manager
John Robshaw Textiles
New York, USA
03.2019 - 06.2026
- Lead sales and merchandising strategy for the wholesale home textiles business, partnering with executive leadership to drive revenue growth and market expansion.
- Manage key national retail accounts including Bloomingdale’s, Anthropologie, Dillard’s, and TJX.
- Oversee merchandising strategy for all home collections, aligning product development with sales objectives and market trends.
- Developed assortment recommendations leveraging sales performance, inventory trends, customer demand, and market analysis to optimize product offerings.
- Partner directly with buyers to build seasonal assortments, evaluate forecasts, and identify opportunities for category growth.
- Collaborate with Design, Product Development, Marketing, and Executive teams to bring new collections to market.
- Monitored account performance and inventory health to identify replenishment opportunities, driving sell-through and maximizing revenue potential.
- Managed nationwide network of independent sales representatives, conducting business reviews and implementing strategic initiatives to enhance sales effectiveness.
Product Development Assistant
Lands Downunder International LTD.
Port Jefferson, USA
01.2018 - 03.2019
- Managed product development timelines and execution for seasonal home textile collections, ensuring alignment with market trends and customer needs.
- Collaborated with manufacturing partners to secure on-time product launches and meet critical development milestones.
- Supported key wholesale and private-label accounts with customized product development initiatives, enhancing client satisfaction and product relevance.
- Partnered with sales leadership to analyze product performance and identify assortment opportunities.
- Coordinated website merchandising initiatives and trade show planning.
Creative & Sales Associate
Lands Downunder International LTD.
Port Jefferson, USA
04.2015 - 01.2018
- Designed the Sydney Stripe Herringbone Collection and Buffalo Check Throw, featured in Oprah’s Favorite Things 2017.
- Contributed to product design, merchandising, and sales initiatives, enhancing brand presence across multiple home textile categories.
- Coordinated trade show merchandising and customer presentations to effectively showcase products and drive sales support activities.
- Supported trend forecasting and assortment planning to align product development with market demands.
- Supported wholesale and drop-ship accounts including Ballard Designs, Houzz, and Amazon.
Education
Bachelor in Fine Arts - Textile/Surface Design, Communication Studies
Fashion Institute of Technology, State University of New York
New York, NY05-2015
Skills
- Merchandising strategy
- Sales forecasting
- Product management
- Trend forecasting
- Market analysis
- Sales strategy
- Team collaboration
- Account management
Timeline
Director of Sales & Merchandising
John Robshaw Textiles
06.2026 - Current
Sales and Merchandising Manager
John Robshaw Textiles
03.2019 - 06.2026
Product Development Assistant
Lands Downunder International LTD.
01.2018 - 03.2019
Creative & Sales Associate
Lands Downunder International LTD.
04.2015 - 01.2018
Bachelor in Fine Arts - Textile/Surface Design, Communication Studies
Fashion Institute of Technology, State University of New York