Victoria Maino-McDermott
Clark,USA
Summary
Dynamic and results-driven Area Director of Sales with extensive experience in hotel sales, operations, and revenue management, delivering a well-rounded and strategic commercial approach. Proven success across top hospitality brands including Hyatt and Marriott, with a consistent track record of driving revenue growth, building teams, and developing long-term client relationships. Actively engaged in industry leadership as a member of the HSMAI Rising Leader Council, and committed to continued professional development with a completed CHIA (Certified Hotel Industry Analytics) certification and near completion of CHDM (Certified Hospitality Digital Marketer). Passionate about growing within forward-thinking organizations that value collaboration, innovation, and measurable results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Area Director of Sales
Aimbridge Hospitality
01.2023 - Current
- Analyze historical, current, and future hotel/market trends to create and develop key selling strategies to ensure hotel is positioned correctly with partners
- Maximize revenue by selling all facets of the hotel, both orally and written form to previous, current and prospective clients
- Participate and be involved in community and professional organizations.
- Direct, manage, train and counsel sales staff
- Review weekly sales plans of the team to ensure direct sales solicitation efforts and revenue generation needs are fulfilled- Prioritize accordingly with each Area Sales Manager to achieve maximum results
- Work directly with revenue management and digital team to drive commercial success
- Expanded client base through effective prospecting, networking, and referrals.
- Acted as a liaison between the sales team and senior management, presenting progress reports and suggesting improvements where necessary for better overall functioning of the department.
- Analyzed sales trends and implemented necessary adjustments to maximize profitability.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Managed accounts to retain existing relationships and grow share of business.
Senior Event Sales
Hyatt Regency Morristown
06.2022 - 01.2023
- Exceeds quarterly revenue goals and individual business goals by over 25%.
- Leads Daily Business Review Meetings
- Assists in food and beverage forecasting and budgeting
- Participates in menu creation and pricing
- Creates and promotes marketing material to drive new business such as welcome letters, new client receptions, and targeted marketing material.
- Plans and supports events in both professional and social markets
- Identifies clients' requirements and expectations for each event
- Prepares event budgets and processes invoices
- Manages set-up, tear-down, and clean-up of operations
- Anticipates attendee needs and makes preparations against potential risks
- Develops post-event reports on the effectiveness of each event
- Conducts long-term planning and management for events and sales
- Administers all phases of the event department, including but not limited to sales, planning, marketing, servicing, and administrative procedures.
- Leads event team to build long-term, value-based customer relationships that enable achievement of sales objectives
- Assembles creative and innovative event attractions based on internal capabilities or outsources to qualified vendors
Sales Manager
Delta Hotels by Marriott
01.2022 - 06.2022
- Analyzed current client base and target market for the hotel
- Developed promotional and advertising materials for the hotel
- Ensured that guests and groups enjoyed their stay and needs are exceeded
- Managed accounts of high-profile clients, and maintained positive relationships with clients to encourage repeat and recurring business
- Maintained and participated in sales solicitation program
- Assisted in initiating specific market targeted promotions (sales blitzes)
- Completed reporting in a timely manner
- Analyzed sales activities that maximized occupancy and ADR
- Conducted professional site inspections with clients
- Used hotel sales system to prospect and vet leads
- Abided by prime selling time (PST)
- Completed all processed sales activities from RFP to detailing of events
- Executed and supported the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Worked in multiple segments including SMERF, Group, BT, Corporate Group and Catering
- Handled all conventions services on property including but not limited to diagramming, resumes and banquet event orders
- Assisted with the management of the banquet team to ensure successful execution of events
- Maintained knowledge of new trends in meetings in a post COVID-19 environment
- Scheduled and processed all billing for groups and events
- Participated in weekly pick up reports, revenue calls and F&B forecasting
- Participated in MOD shifts
- Acted operationally as needed during the COVID-19 pandemic
Education
Revenue Management Certification -
Cornell University
Ithaca, NY05.2022
Bachelors of Science - Individualized Studies Hotel, Restaurant, and Tourism Management
Fairleigh Dickinson University
Madison, NJ05.2020
Associates of Applied Science - Hospitality Management
Middlesex County College
Edison, NJ05.2018
Skills
- Sales Strategy & Planning
- Market Analysis
- Key Account Management
- Training & Development
- Hyatt System Proficiency
- Marriott Systems Proficiency
- Data Analysis & Interpretation
- Relationship building & Networking
- Time Management & Prioritization
- Creativity
Certification
- 2020 Employee of the Year- Marriott
- 2022- Q3 Manager of the Quarter- Hyatt
- ServSafe- Manager Food and Beverage Safety Training
- CHIA-Certification in Hotel Industry Analytics
- Brand Transitions & Conversions: Property All Star 2021
Timeline
Area Director of Sales
Aimbridge Hospitality
01.2023 - Current
Senior Event Sales
Hyatt Regency Morristown
06.2022 - 01.2023
Sales Manager
Delta Hotels by Marriott
01.2022 - 06.2022
Bachelors of Science - Individualized Studies Hotel, Restaurant, and Tourism Management
Fairleigh Dickinson University
Associates of Applied Science - Hospitality Management
Middlesex County College
Revenue Management Certification -
Cornell University
ADDITIONAL EXPERIENCE
- Reservations Manager, Delta Hotels by Marriott WoodbridgeNJ
- Rooms Operations, Delta Hotels by Marriott Woodbridge NJ
- Bar Manager, Rolfs Warren NJ
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