Victoria Milligan

• Built and expanded the field and channel marketing business for Canada, enhancing market reach and engagement
• Created landing pages and managed registrations for partner events, improving participant engagement and event success
• Provided support for 9 sales representatives, both domestically and globally, ensuring alignment with marketing strategies
• Developed a comprehensive go-to-market plan for global OEM, driving strategic initiatives and market entry
• Designed and facilitated monthly webinars, both directly and indirectly, to educate partners and drive sales
• Managed and executed over 90 international events annually, boosting brand visibility and customer interaction
• Launched internal and partner BDR appointment setting campaigns, optimizing lead generation and sales outreach
• Influenced a $15 million pipeline globally through targeted marketing initiatives
• Developed and implemented a marketing program to enhance brand awareness among channel partners and prospects on the East Coast

• Managed all aspects of event coordination and oversee all event deadlines including: booth selection, contract negotiation, coordinating staff and accommodations, audio/visual requirements, and all onsite set-up and logistics
• Researched industry events and work with stakeholders to determine best events for business needs
• Created social media banners and copy for all events
• Managed and planned all field events including in-person, digital, and hybrid
• Liaise with outside vendors to execute flawless events
• Developed email copy for pre/post event outreach and execute via Hubspot
• Supervised on-site staff to ensure proper engagement with prospects
• Worked with BDR team for pre/post event messaging for each event
• Created project plans to ensure deadlines are met
• Tracked, measured, and reported all KPIs to stakeholders

▪Built and executed marketing plan for the American insurance market
▪ Communicated with sales stakeholders to prioritize input and participation in marketing programs
▪ Managed execution of regional events (virtual events, webinars, and corporate events)
▪ Tracked, measured, and reported KPIs to stakeholders
▪ Build and maintain marketing presence in Latin America
▪ Worked with BDR team to align with marketing and sales goals
▪ Developed content for monthly newsletters, social media, and pre/post event emails
▪ Worked with internal and external partner teams to execute partner marketing campaigns
▪ Created and tracked LinkedIn ad campaigns for The Americas
▪ Managed over $500,000 in budget annually
▪ Managed monthly lead imports to align with field marketing goals
▪ Liaised with outside vendors to execute digital campaigns
▪ Created post event plans to hit monthly goals
▪ Created, tracked, and analyzed email campaigns and sequences

• Developed content for marketing deliverables (whitepapers, education guides, website content)
• Managed Facebook, LinkedIn, and Twitter accounts for department
• Strategized and executed marketing programs including email campaigns, webinars, and marketing events
• Coordinated with sales to drive pipeline for training classes
• Track MQLs and INQ success from marketing campaigns
• Drove communication with training coordinator to plan and execute classes
• Tracked KPIs and communicated to stakeholders
• Liaised with the UX design team to create marketing collateral
• Tracked budget quarterly and provided quarterly roll up
• Edited all internal and external copy
• Organized department’s presence at corporate events

• Managed external and internal events to drive awareness and lead generation
• Managed 60 lead imports a month for coworkers and management
• Managed over 25 onsite countrywide events operations and logistics
• Tracked 5.5 million in budget annually and provided monthly roll up
• Communicated with event stakeholders and speakers on event strategy and plan
• Created pre-event and post event emails and event follow up strategy
• Drove pipeline for sales, analyze event success and measure event metrics
• Executed campaigns for the demand generation channel (digital, events, print)
• Researched, evaluated and recommended future events for countrywide regions
• Partnered with external vendors to ensure deliverables are met and implement cost savings where applicable
• Organized and processed over 2,000 incoming leads per week
• Worked directly with Sales Directors and Channel Account Executives to achieve best KPIs for events