Victoria Phillips
Los Angeles,CA
Summary
My research philosophy is PAP—Perceptive, Adventurous, and Pragmatic. I believe that to truly empathize with users, think outside the box, and keep clients happy, you have to blend deep understanding with innovative thinking. These are the principles that guide my work and help drive impactful design solutions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior HX Researcher
Softrams, a Tria Federal Company
01.2025 - Current
- Promoted to Senior HX Researcher, leading high-impact research initiatives and mentoring junior researchers.
- Spearheaded planning and execution of mixed methods research across diverse digital services.
- Collaborated with cross-functional teams to deliver actionable insights that shape product strategy.
- Conducted remote usability tests, led interviews, and synthesized findings to influence product direction.
- Oversaw and prioritized research efforts, ensuring alignment with strategic goals and optimizing team capacity.
- Guided development of user personas, journey maps, and deliverables to inform design decisions.
UX Researcher
Softrams
04.2021 - 12.2024
- Orchestrated remote research sessions, encompassing usability testing, interviews, and design sprints.
- Facilitated design challenges and research planning to align with performance goals.
- Collaborated with teams to assess user needs and deliver human-centered digital solutions.
- Prioritized research initiatives based on team objectives and resource constraints.
- Developed feedback sessions to ensure design and product decisions reflected user insights.
Contract UX Researcher
DAT Freight & Analytics via Supply
11.2021 - 12.2022
- Managed participant recruitment and conducted usability testing to enhance customer experience at Mid-America Trucking Show 2022.
- Designed comprehensive research plans to guide effective data collection and analysis.
- Developed standardized research templates for discussion guides, facilitating scalable processes across company.
- Analyzed user feedback to deliver data-driven insights for optimizing website content and functionality.
Contract UX Researcher
Intel via Supply
09.2021 - 12.2021
- Managed user recruitment and facilitated feedback sessions to refine content strategies and enhance usability.
- Conducted qualitative and quantitative analysis of user behaviors to inform product design decisions.
Contract UX Researcher
Bowflex via Supply
06.2021 - 12.2021
- Developing proven content strategies across modalities: In-app and web-based Help Center, internal
- Support knowledge base articles and flows, and content demonstrated by Support agents for both messaging and live support channels (chat, phone, and social media)
- Design and execute experiments to improve the quality and efficiency of support content
- Reviewing user feedback and interpreting content effectiveness; independently and collaboratively provided data-driven analysis and content recommendations
Contract UX Researcher
Adidas via SuperDeep Studio
06.2021 - 12.2021
- Led participant recruitment and usability testing to enhance product value proposition insights.
- Conducted secondary research to monitor industry trends and user needs effectively.
Contract UX Researcher
Mutual of Enumclaw via SuperDeep Studio
01.2021 - 12.2021
- Facilitated remote research sessions and interviews to gather user insights for design improvements.
- Delivered actionable insights during stakeholder meetings to refine value propositions and enhance user experience.
UX Researcher
Breathing.AI
11.2020 - 01.2021
- Collaborated with startup founders to integrate UX research methodologies into product development.
- Conducted research to redesign a wellness startup’s website and enhance user flow.
- Established KPIs to measure success across various social media channels.
UX Researcher
Benefit.Design
08.2020 - 01.2021
- Performed competitive analysis and usability testing to inform product iterations.
- Delivered KPIs and insights to enhance website performance and user engagement.
Education
BA - English
University of Maryland Eastern Shore
Princess Anne, MD01.2018
Skills
- Mixed Methods Research
- User Testing & Usability Studies
- Qualitative & Quantitative Research
- Heuristic Evaluations
- Persona & Journey Mapping
- Design Sprints & Workshops
- Wireframing & Prototyping
Certification
- Certified SAFe Product Owner/ Product Manager, Scaled Agile — Feb 2024
- Certified SAFe 5 Practitioner, Scaled Agile — Aug 2022
- UX Deep Dive: Analyzing Data, LinkedIn — Oct 2020
- UX/UI Design, Thinkful — Oct 2020
- UX Deep Dive: Usability Testing, LinkedIn — Sept 2020
Timeline
Senior HX Researcher
Softrams, a Tria Federal Company
01.2025 - Current
Contract UX Researcher
DAT Freight & Analytics via Supply
11.2021 - 12.2022
Contract UX Researcher
Intel via Supply
09.2021 - 12.2021
Contract UX Researcher
Bowflex via Supply
06.2021 - 12.2021
Contract UX Researcher
Adidas via SuperDeep Studio
06.2021 - 12.2021
UX Researcher
Softrams
04.2021 - 12.2024
Contract UX Researcher
Mutual of Enumclaw via SuperDeep Studio
01.2021 - 12.2021
UX Researcher
Breathing.AI
11.2020 - 01.2021
UX Researcher
Benefit.Design
08.2020 - 01.2021
BA - English
University of Maryland Eastern Shore