Conducted research on mobile app, extension, and portfolio crypto experience using mixed methods including usability testing, A/B testing, and surveys.
Presented research findings utilizing Figma, Google Suite, Dovetail, and HeyMarvin.
Managed end-to-end participant recruiting process involving sourcing, screening, consenting, and scheduling.
Built and maintained research participant panel while overseeing ethics and legalities of user research.
Scaled research practice by maintaining budget and managing PII study materials.
Developed insight repository and authored internal UX research communications.
Trained and onboarded new team members with comprehensive user research materials.
Senior UX Researcher & Strategist
Citi
01.2021 - 03.2022
Advocated for underserved communities and new homeowners through impactful presentations using Keynote and InVision.
Conducted independent research on product experiences across web and mobile domains, including inclusive design and payment systems.
Assisted UX designers by performing competitive UI analyses to identify best practices.
Analyzed user behavior via surveys, A/B testing, and usability testing to inform design decisions.
Collaborated with designers, copywriters, producers, product managers, and interns to prioritize research opportunities.
UX Researcher & Analyst
Informa
10.2019 - 11.2020
Analyzed Salesforce user interfaces to identify usability improvements for B2B sales associates and vendors.
Examined existing data sets and product designs to formulate hypotheses for impactful research.
Prioritized and directed research initiatives through interviews, surveys, ethnography, and user journey mapping.
QA Analyst & Technical Recruiter
Samsung Electronics of America
01.2017 - 01.2019
Education
Certification - User Experience Design & Research
Southern Methodist University
12-2019
Bachelor of Science - Merchandising
University of North Texas
12-2014
Skills
Mixed methods research
Qualitative research
User interviews
Remote testing
Usability testing
A/B testing
User journey mapping
Competitive analysis
Quantitative research
Survey design
Information architecture
Card sorting
Data analysis
Participant recruitment
TOOLS
Figma
HeyMarvin
Dovetail
Rally
GitHub
Notion
Jira
SurveyMonkey
Alchemer
DeSpark
UserTesting
UserZoom
GreatQuestion
Excel / Google Sheets
Word / Google Docs
PowerPoint / Google Slides
ChatGPT
VOLUNTEERING 🩵
Baylor Scott & White Hospital (volunteer, labor & delivery)
Kollaboration Dallas (Executive Director)
Korean Dallas Festival (Volunteer Coordinator)
Miss Asian American Texas Pageant (Volunteer Coordinator)