Aanandi Aquino
Brooklyn,NY
Summary
UX Researcher with proven success working in a fast-paced environment, managing multiple priorities, and collaborating with cross-functional teams. Passionate about using research to help organizations create engaging products and services. I thrive on discovering what makes people tick, understanding biases and patterns that drive consumer behavior to make a valuable impact on everyday life. In my free time, I DJ, produce music, and organize logistics for 100+ person events.
Overview
4
4
years of professional experience
Work History
Senior UX Researcher
FedEx
01.2022 - 06.2024
- Improved the evolution of company-wide UX practices through ongoing education efforts.
- Enhanced user satisfaction by leading mixed methods UX research studies to identify key pain points and opportunities for product development decisions.
- Influenced product strategy by synthesizing user needs into actionable insights for executive decision-makers.
- Established strong relationships with stakeholders, effectively communicating complex UX concepts and advocating for user-centered design principles.
UX Analyst
Plecosystems Inc.
05.2021 - 10.2021
- Audited internal educational assets for AstraZeneca to convert content from PowerPoint to web-based CMS format impacting thousands of health care professionals.
- Analyzed user research and synthesized findings to implement Go-To-Market strategies ensuring user engagement, accessibility and searchability.
- Partnered remotely with clients, design, dev, QA, and product managers to develop roadmap that estimates level of effort required for prioritization and implementation.
- Conducted design research to identify opportunities to refresh outdated graphics and highlighted elements for redesign.
- Researched best practices and documented procedures for content creators.
- Reported and tracked bugs through Jira to address system issues and improve usability.
UX Research Consultant
JULES.NYC
10.2020 - 05.2021
- Conducted competitive analyses for iTunes replacement and researched media player trends to inform content strategy and decision-making.
- Presented insights and research artifacts to propose new features for product development building empathy across the organization.
UX Designer/Researcher
Freelance (Remote)
05.2020 - 10.2020
- Worked on UX Design/Research mobile apps across 3 separate clients.
- Recruited users, developed interview scripts, and executed mixed-method research such as exploratory research, user interviews, surveys, concept testing, and usability testing.
- Facilitated workshops, generated site information architecture, user flows, heuristic evaluations, prototypes, and usability reports.
UX Researcher
Project Cost Solutions
04.2020 - 05.2020
- Collaborated with design, dev and stakeholders to create an SaaS construction platform.
- Led planning, scoping and conducted a variety of user research studies, such as usability testing, journey maps, and competitive assessments.
- Identified optimal ways to streamline data-heavy forms through qualitative research to define requirements into project designs and increased stakeholder buy-in.
Education
Certificate - UX Research/Design
The Flatiron School
New York, NY03.2020
B.A Studies - Art & Business Management
Manhattanville College
Purchase, NY2010
Skills
- Mixed Methods Research
- User Interviews
- Usability Testing
- Affinity Diagramming
- User Personas
- Surveys
- Card Sorting
- A/B Testing
- Heuristics Evaluation
- Content Auditing
- User Experience Mapping
- Information Architecture
- Mid-Fidelity Wireframing
- Cross-Functional Collaboration
Tools
Figma, InVision, Qualtrics, UserTesting, SurveyMonkey, Optimal Workshop, Miro, Jira/Confluence, Trello, Lattice, UserSnap and Intermediate HTML
Timeline
Senior UX Researcher
FedEx
01.2022 - 06.2024
UX Analyst
Plecosystems Inc.
05.2021 - 10.2021
UX Research Consultant
JULES.NYC
10.2020 - 05.2021
UX Designer/Researcher
Freelance (Remote)
05.2020 - 10.2020
UX Researcher
Project Cost Solutions
04.2020 - 05.2020
Certificate - UX Research/Design
The Flatiron School
B.A Studies - Art & Business Management
Manhattanville College