VICTORIA RALLO
Marina Del Rey,CA
Summary
Accomplished marketing professional with demonstrated success in developing and driving innovative, yet effective 360 marketing programs for brand & product launches to drive market growth across a dynamic portfolio of industries including: Beauty, Tech, Fashion, Health & Wellness.
Victoria is a team player, known to build lasting relationships, strategic thinker and a true thriver when having multiple projects on her plates working within a fast-paced environment. She's a self-starter who prides herself on showcasing analytical and creative thinking skills, always with a customer-centric mindset! Victoria has an obsession with thinking outside the box while captivating a story that embarks a feeling to ultimately build breakthrough and impactful moments for consumers they can't live without. Results-driven Senior Marketing Manager with expertise in go-to-market strategy, omni-channel marketing, and market analysis. Proven track record of leading innovative campaigns that optimize growth and enhance brand visibility.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager, Youth to the People
L'Oreal
El Segundo, California
03.2024 - Current
- Responsible for executing new product innovation go-to-market strategies and launch plans across US skincare portfolio.
- Monitor and analyze business results to optimize growth plansLead point of contact for key retailers (Sephora, YTTP.com, Amazon).
- Lead omni-channel storytelling to ensure cohesive messaging across O+O (education, visual merchandising, paid media, influencer, social).
- Lead and manage sampling strategy for Sephora & YTTP.com.
- Ensure product positioning, pricing and packaging are competitive with benchmarks for US Market
- Oversee budget allocation for various marketing initiatives and campaigns.
- Monitor and analyze business results to optimize growth plans.
- Collaborated with creative & cross-functional teams to produce engaging content and visuals with execution excellence.
- Champion and develop 1 direct report on Marketing team.
Marketing Manager, Kerastase
L'Oreal
New York, US
07.2022 - 03.2024
- Led cross-functional teams to seamlessly execute brand campaigns and product launches.
- Analyzed US market trends to identify opportunities for new product development.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Analyzed market trends to identify potential opportunities for growth within Sephora and dedicated Kerastase salon partners.
- Own forecast and planning of new launches and existing products that fall under my management for the brand.
- Drive accuracy of all budgets and roll up of total category with finance.
- Keep partner to our International (DMI) marketing & cross-functional teams.
Brand Lead
Sunday Goods
Scottsdale, AZ
11.2020 - 07.2022
- Drove the research, analysis, market trends and consumer insights to develop long term strategy for increasing customer and business value.
- Planned, develop and implement campaigns and special events for Sunday Goods across Arizona.
- Oversaw and guide development plans and create vision for all Retail functions including but not limited to; product assortment, brand relationships, promotions & social calendar, store programming, events & visual merchandising.
- Managed & Maintained PR agency relationship.
- Generated groundbreaking and innovative marketing within the state of Arizona to achieve honorable wins for Phoenix Magazine Best of the Valley, Best Dispensary 2021 & AZCentural Best of the East & West Valley 2022 for both our retail locations.
Membership Sales & Partnerships Manager
Equinox
New York, NY
11.2018 - 11.2020
- Surpassed monthly sales goals by 150% to plan for a consistent 8 months, with 100-125% to monthly sales goal plan for back end to closeout 2019.
- Over preformed on ancillary monthly sales goals by 25% to plan in addition to membership sales, finishing in top 5 of the company (out of 450+) in overall percent to plan for 2019.
- Managed local Market research within the Midtown West area to drive new members and corporate partnerships to support the opening of Equinox Hudson Yards location & Hotel.
- Lead local partnerships of retail companies such as, Lululemon to create exclusive member experiences including, Yoga on the Vessel, Saturday Morning Flow inside Lululemon store at Hudson Yards to generate new members.
- Trained all new sales employees on effective sales, service and operational strategies to maximize team performance.
Associate Manager, Global Events
Kendo Brands
San Francisco, CA
11.2016 - 06.2018
- Planned & executed the ground breaking global launch of Fenty Beauty by Rihanna with a total of 53 Educational trainings for over 3,000 Sephora cast members in 24 markets and “1,527” doors.
- Assisted in leading 83 internal and external Sephora Education trainings in over 14 countries, 28 cities and 19 retailers in 2017.
- Strategized, planned and executed international and national Educational & PR lead events for Marc Jacobs Beauty, Ole Henriksen, Fenty Beauty by Rihanna, Kat Von D Beauty and Bite Beauty.
- Sourced, negotiated and facilitated vendor relationships as needed to support event programs.
Assistant Marketing Manager
Charlotte Russe
San Francisco, CA
10.2015 - 11.2016
- Promoted from Social Media Coordinator within first 6 months.
- Managed the design, creation, and execution of all PR and social media campaigns.
- Partnered with digital PR outlets to propel brand image, driving brand awareness resulting in content generation and social fan and email acquisition.
- Developed and execute digital advertising strategy including but not limited to maintaining budgets, monitoring performance, and reporting findings to the Head of Marketing.
- Oversaw the influencer program focusing on brand awareness, growth, UGC procurement while managing influencer relationships.
- Planned, developed, and executed brand content for various social media platforms including but not limited to Instagram, Pinterest, Polyvore, YouTube, Snapchat, Twitter, Facebook, and Wanelo.
- Managed and partnered with the Creative and Trend teams to create compelling content for all cross-functional platforms.
- Oversaw and managed PR agency with planning, execution and results for Charlotte Russe's CR It Girl Ambassador Program.
Account Coordinator, Brand Practice
Ketchum
San Francisco, CA
12.2014 - 12.2015
- Developed strategies, pitched campaign ideas, devised and implemented creative marketing plans and improved brand recognition and loyalty.
- Conducted local and national media outreach for clients such as King Digital Entertainment, Häagen-Dazs & Häagen-Dazs Shops, Sunsweet Grower’s, Nestle’s Coffee-mate and Nesquik, San Francisco Travel, Tourism Australia and LEGO Dimensions, Warner Brothers: LEGO Dimensions, AAA, and StubHub.
- Generated monthly financial statements for senior leadership.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
San Jose State University
San Jose, CA05.2014
Skills
- Go-to-market strategy
- Omni-channel marketing
- Strategic Thinking & Planning
- Public and Media Relations
- Strong leadership, communication & execution
- Market Analysis
- Relationship Builder
- Problem solving
- Cross-Functional Collaboration
- People Management
- Team Player
- Skincare & Beauty Enthusiast
Delta Gamma Fraternity
- Director of Social Events
- Director of Public Relations
- Director of Philanthropy
Certification
- L'Oreal USA Digital Marketing Accelerator, issued by L'Oreal USA
Timeline
Senior Marketing Manager, Youth to the People
L'Oreal
03.2024 - Current
Marketing Manager, Kerastase
L'Oreal
07.2022 - 03.2024
Brand Lead
Sunday Goods
11.2020 - 07.2022
Membership Sales & Partnerships Manager
Equinox
11.2018 - 11.2020
Associate Manager, Global Events
Kendo Brands
11.2016 - 06.2018
Assistant Marketing Manager
Charlotte Russe
10.2015 - 11.2016
Account Coordinator, Brand Practice
Ketchum
12.2014 - 12.2015
Bachelor of Science - Public Relations, Advertising, And Applied Communication
San Jose State University