VICTORIA WILK
CoreHaus Fitness
West Chester,PA
4
years of professional experience
Sales and business development professional with experience driving lead generation, membership sales, and pipeline growth across a multi-location fitness portfolio. Brings a consultative approach to prospecting, qualifying leads, nurturing relationships, and converting opportunities into revenue. Experienced in pre-sale launches, local-market outreach, CRM-based follow-up, and coaching teams to execute against sales goals.
Work History
Member Experience Manager
1 Year 2 Months- Oversee sales and membership growth initiatives across a portfolio of Club Pilates studios, supporting multiple teams in reaching acquisition and pre-sale goals.
- Prospected new leads in local markets through community outreach, referrals, business relationships, and targeted follow-up with prospective members.
- Oversee sales and membership growth initiatives across a portfolio of Club Pilates studios, supporting local teams in reaching acquisition and pre-sale goals.
- Led pre-sale execution for new studio openings by building lead pipelines and nurturing early interest to convert prospects into committed members.
- Prospect new leads within local markets through community outreach, referral opportunities, business relationships, and targeted follow-up with prospective members.
- Oversee General Managers and studio teams to strengthen sales conversations, follow-up consistency, and execution against membership targets.
Senior Account Executive & Training Specialist
2 Years 11 Months- Led pre-sale sales execution for boutique fitness studios nationwide, supporting franchise owners from launch planning through soft opening and grand opening.
- Managed sales cycle from lead generation to membership close, driving achievement of client membership targets.
- Built and maintained active prospect pipelines, using structured outreach and CRM tracking to prioritize leads and move opportunities through the sales process.
- Trained General Managers and studio teams on prospecting, lead qualification, objection handling, closing techniques, and effective CRM use.
- Reviewed sales activity and performance reports with studio owners and internal teams, identifying funnel gaps and recommending strategies to enhance conversion rates.
- Developed lead reactivation and nurturing strategies to reconnect with inactive prospects and enhance engagement for membership growth.
Education
Bachelor of Science - Hospitality & Business Management
Lerner College of Business & Economics
Skills
Lead generation
Pipeline management
Membership Conversion
Pre-Sale Strategy
Outbound Prospecting
CRM management
Objection Handling
Sales Reporting
Consultative Selling
Local-Market Research
Client relationship management
Team Coaching
Exceptional communication
Timeline
Member Experience Manager
CoreHaus Fitness
09.2025 - CurrentRead More
Senior Account Executive & Training Specialist
The Sales Arms Consulting
10.2022 - 09.2025Read More
University of Delaware
Bachelor of Science from Hospitality & Business Management
Read More