VICTORIA I. WARDRICK
Dallas
Summary
Passionate and intuitive makeup artist with 21 years of experience in artistry, education, and talent development. I see beauty in the structure of the face, understanding the power of highlights, depth, and the soul reflected through the eyes. My artistry is driven by connection—I believe in the transformative power of makeup not just as a tool for beauty, but as a means of empowerment and self-expression. With strengths in individualization, empathy, relator, activator, and connectedness, I thrive in mentoring and elevating artists, tailoring education to their unique skills and potential. My purpose is to inspire, develop, and accelerate artistry, ensuring that every artist I work with feels seen, supported, and confident in their craft. Dedicated to the MAC legacy, I aspire to take my passion for artistry to the next level as a National Artist, shaping the future of talent and innovation within the brand.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Specialty Multi Partner Dallas West
Estée Lauder Companies
08.2023 - Current
- Fostered business growth by building strategic alliances and expanding market presence.
- Strengthened brand reputation with collaborative efforts in community initiatives.
- Developed innovative strategies to drive revenue growth and improve market share.
- Educate & Develop: Train store teams on product knowledge, new launches, and brand storytelling while mentoring MAC artists in artistry, customer service, and skill certification.
- Developed strategic partnerships with Ulta and Sephora to enhance business growth and market reach.
- Identified new business opportunities, expanding market presence.
- Fostered strong professional relationships with store teams and their Management to drive business success.
- Coordinated with internal teams for achieving project objectives and timelines.
- Implemented effective communication strategies to improve client interactions.
- Developed marketing initiatives, increasing brand visibility
- Brand Cluster- MAC, The Ordinary, Dr. Jart
Field Market Leader
E.l.f. Cosmetics
09.2022 - Current
- Fastest Growing Market by Volume over 300%
- Achieved 4/4 Corporate Event Goals by 150%- 260% over Goal
- Met and exceeded monthly service level goals to achieve standards and expectations by 120%
- Represent KSC Field Leaders at Ulta FLC
- Collaborated with internal teams to develop account strategy.
- Attended networking events to build relationships and identify sales opportunities.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Built professional relationships with local influencers to successfully boost reputation within Dallas community.
- Provided exceptional customer service to foster client loyalty and satisfaction.
Assistant Manager
MAC Cosmetics
05.2007 - 05.2022
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Monitored security to protect employees, customers and property.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
BOSS Beauty Makeup Academy
Lead Makeup Instructor
12.2017 - 09.2020
- Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
- Graduated 200+ students and Trained 8 Instructors
- Promoted classroom safety, collaboration and best practices.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Increased student participation via engaging lectures and assignments.
- Tested and evaluated students on materials presented in workshops and classes.
- Designed lesson plans for teaching staff and worked closely with administration for compliance with state curricula.
Head Makeup Artist
Make Up For Ever
06.2017 - 10.2018
- Demonstrated and explained use of different beauty products to educate customers and employees
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Taught over 30 master classes to inspire potential makeup artists or help people expand knowledge and skills.
- Skilled at working independently and collaboratively in a team environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Mentored team members to enhance professional development and accountability in workplace.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Education
Business
TCC
Arlington, TXHigh School Diploma -
Venus High School
Venus, TX05.2003
Skills
- Strong Artistry Skills
- Orientation and Onboarding
- Artist Development
- Building Relationships
- Creative Thinker
- Public Speaking
- Classroom Facilitation
- Curriculum Development
- Microsoft Outlook
Writer/Author
Published Children's Book Author: Mags to Mittens: A Rags to Riches Story
Certification
Fashion Show
Advanced 1 & 2
Hobbies
- Yoga
- Art Museums
- Painting Acrylic and Watercolor
- Reading
- Plant Mom
- Travel
- Interior Design
- Yoga/ Pilates
Timeline
Specialty Multi Partner Dallas West
Estée Lauder Companies
08.2023 - Current
Field Market Leader
E.l.f. Cosmetics
09.2022 - Current
BOSS Beauty Makeup Academy
Lead Makeup Instructor
12.2017 - 09.2020
Head Makeup Artist
Make Up For Ever
06.2017 - 10.2018
Assistant Manager
MAC Cosmetics
05.2007 - 05.2022
Business
TCC
High School Diploma -
Venus High School
Similar Profiles
ALLISON DUEHNINGALLISON DUEHNING
Freelance Makeup Artist at Estée Lauder Companies, MAC CosmeticsFreelance Makeup Artist at Estée Lauder Companies, MAC Cosmetics
Leana YoshimuraLeana Yoshimura
MAC Cosmetics Artist- MAC Pro South Coast Plaza at Estée Lauder CompaniesMAC Cosmetics Artist- MAC Pro South Coast Plaza at Estée Lauder Companies
Xinyi (Jenny) GeXinyi (Jenny) Ge
Marketing Intern at The Estée Lauder Companies Inc.Marketing Intern at The Estée Lauder Companies Inc.